Nobody likes to buy blindly. Before making a final decision, a person usually studies the opinions of those who have already had experience using the product. Therefore, it is advisable to place an evaluation vote on the page of each product (it can be in the form of stars, or simply on a scale from 1 to 5, or 10), and also add the ability for users to leave reviews or write detailed reviews.
NB Give everyone the opportunity to speak, not just registered visitors. Let them be anonymous guests, or logged in through social spam database networks, or directly on your site – it doesn’t matter, as long as it is convenient for visitors.
6. Call to action
Since the direct purpose of an online store is sales, key actions must contain the correct call to action, that is, the message must be concise and motivating, for example: “Add to cart”, “Place an order”, “Buy”, “Pay”, etc.
NB Calls to action must be placed in the right places, from a usability point of view, so that the visitor can easily find them and, consequently, perform the target action.
7. Good reputation of the company
Before placing an order, the visitor will start to inquire about your company. Can they trust you? Has anyone had a negative experience with you? What is the overall ratio of good to bad about you? What are your weaknesses?
Therefore, we advise you to make sure that your service is really high-quality. Of course, you can work withSERM, and publish a million positive reviews online. But what are these reviews worth if they don’t correspond to reality? And a client who is deceived in his expectations can cost you dearly.
NB Reevoo recently published research internet monitoring provides another useful option into how much consumers trust reviews about companies. It found that 68% trust reviews more if they see both positive and negative ratings.
8. Convenient methods of payment for the order
Some people find it convenient to make payments using a bank card. Others – via WebMoney. Others prefer personal communications and payment directly to the courier upon delivery. In general, there are as many opinions as there are people, so in order not to scare anyone off halfway, make sure that the potential client has something to choose from.
9. Confidentiality
When giving you personal information (full name, contacts, bank card number, etc.), a person must be sure that they will not fall into the hands of any spammers or scammers. Therefore, make sure that, firstly, you convince the person of complete safety and, secondly, that this really does not happen.
10. Feedback
There is nothing more annoying than having your calls ignored and your emails not answered. It immediately gives the impression that they don’t really care about their customers.
NB Make sure that those responsible for feedback do their job at the highest level, because it is because of their work that your online ba leads store can suffer losses, or, on the contrary, be at the pinnacle of fame.
11. Social media buttons
Give users the opportunity to share their opinion about the product and your store with their circle of friends using various buttons “Like”, “Tell friends” and other delights of social networks. Firstly, this is additional advertising of your company, and secondly, this way you strengthen the emotional connection between the product and the consumer.
Conclusion: for an online store to be profitable, it is necessary to work not only on its virtual component. It is very important that the consumer receives quality service, consisting of timely delivery of goods, and also sees and feels that the company considers him not just as a wallet with ears and legs, but also as a person whose opinion is taken into account and whose desires are satisfied.