Branding: How a brand is built. The psychological value of companies
How a brand Once again, we want to bring you those terms that we use in Marketing and that our […]
Digital marketing
Digital marketing
Breaking down emotional branding. Meeting consumer expectations
In the process of creating a brand we cannot ignore the psychological and social value. In the previous article: Branding: How
Digital marketing
The Conversation Prism, the digital framework of Social Networks
Prism the digital Today we are talking about the Conversation Prism to discuss the visual map of social networks . According to a
Digital marketing
The 10 Commandments of Marketing 3.0 and Philip Kotler. New 3.0 strategies
Have you heard of Marketing 3.0? Technology and user behaviour are changing almost daily. There are many factors that affect the
Digital marketing
The Creative Brief. Defining the advertising objectives of companies
Defining the advertising Have you ever heard of a creative brief ? Talking about a briefing is talking about the strategy we carry out
Digital marketing
The Social Media Marketing Plan. Online Communication (Part I)
When developing a Social Media Marketing Plan , how many times have we heard about the great advantage that being on Social Networks would
Digital marketing
The Social Media Marketing Plan. Online Communication (Part II)
Have you ever thought about what steps you should follow to create a good Online Marketing plan ? What elements should we
Digital marketing
Web design and the 3-click rule. Visual hierarchy of online information
Today we are talking about Web Design and the 3-Click Rule . Have you ever heard of the visual hierarchy of information on
Digital marketing
KPIs in Social Media: Assessing Digital Marketing Strategy
Assessing Digital Marketing What are the indicators that we use to measure our actions on Social Networks and on the Internet ? How does this traffic influence
Digital marketing
KPI Indicators and Web Analytics. What we measure on the Internet
Indicators and Web What are KPI indicators and how do they help us with web analytics ? Although it may seem incredible, with
Digital marketing
Corporate Identity and Brand Perception. The Visual Image
How does a company’s visual image influence the way it is perceived by the user? When we talk about creating
Digital marketing
Types of logos. Analysis of the classification of logos according to shape and design
Analysis of the What types of logos can we find around us? Every day we interact with the image of thousands of brands.