Many companies want to appear at the top of search engine results, such as Google or Bing. After all, it is the first results that attract the public’s attention.
However, if it were simple, everyone would appear first, right?
To appear in the first search engine results, you need to have very good SEO work. Let’s talk more about this?
What is organic traffic? The great feature thailand telegram data and advantage of organic traffic is that it does not have a direct cost . However, many people confuse organic traffic with organic search.
The vast majority of organic traffic comes from these searches, but it is also possible to have organic traffic acquired through social media.
What is the difference between paid traffic and organic traffic?
Basically, with organic traffic, you don’t pay 5 marketing insights that bbb brings anything to attract visitors. With paid traffic, you need to invest in order to advertise. This is done through ads that contain the keywords you choose, and you only have to pay when people click on them.
To keep your paid traffic rate constant, you need to always have active ads. After all, without ads, this type of traffic will decline.
SEE ALSO: Paid Traffic or Organic Traffic: Which is Better?
Why is organic traffic important?
Organic traffic is much more perennial than mobile lead paid traffic . In other words, I solve a pain/doubt of a certain market segment, search engines and social networks understand that that content is of quality (remembering that this takes time to happen) and you stay there for a long time.
Of course, this can fluctuate a lot. But if you keep track of your results and improve where necessary, your results will be much more lasting.
Furthermore, with the positive results of organic traffic, it is possible to reduce CAC , develop your authority and not be held hostage only by the audience coming from paid traffic.
What tools do you have available?
When we talk about paid traffic, we basically have search engines and social media as tools.
READ ALSO: How to attract more customers and sell to them with Inbound Marketing
How to structure your organic traffic strategy?
Great, now you know how important organic traffic is. But how do you structure it? That’s what we’re going to talk about next!
1. Robust digital presence
First of all, you need to have a strong digital presence. What does that mean? Having a good website and being present on social networks that are relevant to your audience.
2. Quality content
There’s no point in having a good website and being present on the social networks where your audience is if you don’t produce relevant content.
In other words, content that resolves and answers your market’s questions. Quality content is content that will spark the interest of your audience.
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In addition to sharing your content on your networks, it is interesting that other websites also talk about you – the famous backlink.
The best way to generate backlinks is by producing quality content . This way, other media outlets will be confident enough to link to you.
Metrics and monitoring
Many people neglect the metrics and monitoring part. However, this is where you can evaluate what is working and what can be improved.