You set up the pricing policy. Select the required ad format, write the text and upload the ad banner .
This completes the setup of advertising After you have in the myTarget system.
If you choose the VKontakte advertising platform at the first stage, the settings on it are identical:
- in your personal advertising account we create an advertising template ;
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- we set up ad formats for social After you have networks , write a landing page;
- we make audience settings;
- since the services work on the same principle, the fields here will be the same, the only difference is that the location has been slightly changed and minus phrases are configured in the “add exception” field;
- We set up prices, display time and send the ad for moderation.
When choosing contextual phrases on both services, it is worth following some tips, it will be easier:
- The optimal length of phrases is 2 or 3 words, and the simpler the better.
- Use search suggestions , the system will not recommend anything bad.
- But be careful, you stages of marketing and sales shouldn’t add everything in a row.
- Use keywords wisely and remember about categories: commercial, informational or brand. It is optimal to divide them into groups, without creating a mess.
- Don’t forget to add negative keywords.
- Specify the period correctly.
Conclusion
Contextual targeting is a great tool that can bring you a lot of benefits. But remember that it is not a magic wand that works on its own. In order to have leads and conversions in the future, you need to:
- carefully work through the entire list of contextual phrases;
- take into account the lack data entire search period;
- the landing page must be of high After you have quality, because you will be driving traffic to it;
- take into account all topics.
If you doubt your own abilities, then an experienced targetologist can help you with proper settings, and if you decide to do it yourself, then approach the process thoughtfully and judiciously, so as not to lose your planned budget for targeting advertising .