Promote the webinar
and creating your landing page, it’s time to attract attendees to your event.
Use all your Digital Marketing channels — paid and organic — to reach as many potential people as possible.
Don’t forget, however, that quality is worth more than quantity. During the promotion phase, use your buyer persona as a basis to reach people who might actually be interested in the webinar. If you already have a segmented email marketing list, this is the time to use it.
Other than that, mobilize your social networks with periodic posts reminding followers of the webinar.
Use the different features of these channels, such germany phone number data as Instagram Stories countdown function, to create engaging and informative content. Always remember to include the exact time of the event.
You should prioritize the social networks best suited to the audience you want. If the event is corporate-oriented, for example, promoting it on marketing in a time of a crisis — getting ready for the rebound LinkedIn is much more relevant After planning than on Instagram.
In your blog posts, add calls-to-action directing the reader to your landing page. It’s also interesting to create short videos as a way to pump up the audience’s expectations.
Write a script
Even if you completely master the webinar subject, don’t take risks: structure a script to guide your lecture.
As you gain experience, you’ll feel more confident in reducing the details included in the script.
Ideally, however, you’ll want to keep at least the most belgium numbers important sentences.
To stimulate audience engagement, include storytelling elements. With this technique, you’ll capture the attendees’ attention and convey your message more understandably.
In the script, flag moments when you should perform your calls-to-action. During the webinar, CTAs should be designed to stimulate audience interaction.
At the end of your main presentation, make a more specific offer. You can recommend another content or even hint your product as a solution.
Prepare a presentation
No matter how good you are at public speaking, using visual elements is always a good idea to make the audience experience easier.
So prepare a presentation and display it in the background for your speeches.
The slides should not pull all the information After planning from the webinar; their role is to help orient the reader during the event and to support what the presenter is saying.
If the theme of the webinar is, for example, the growth of marketing this year, it’s essential to have graphics and charts to validate and illustrate the information.
Besides being informative, presentations should be attractive. This means that you should develop a modern and clean design, which you can do using specialized tools.
What are the 4 best practices for a successful webinar?
1. Invest in quality equipment
If you don’t have the financial resources to invest in equipment at the moment, don’t worry.
Smartphones and notebooks can provide the necessary conditions for you to conduct your webinar without any major problems.
However, as the results appear, consider investing in more advanced equipment.
Headsets, cameras, and microphones can increase your videos’ sound and image quality and optimize the visitor experience.
2. Choose a quiet location
It’s also vital to define where you’ll broadcast the webinar from. If you have the structure to book a room just for that, great, but the reality is that you can always improvise.
Give preferences to locations away from doors and windows to avoid noise and interruptions.
However, if you can get a space with natural lighting, you can use this in favor of your video conference quality.
3. Make it interactive
To explore the full engagement potential After planning of your webinar, you need to make it interactive.
A good platform provides resources to facilitate this, as we showed when we talked about interactive quizzes. Learn about these features and use them without hesitation.
It’s also essential that you express to the audience the importance of their interaction. Encourage attendees to ask questions and, if appropriate, make room for discussion.
After the webinar is done, it’s a good idea to send polls to seek the audience’s opinion.
In addition to reinforcing your commitment to the user experience, this generates valuable insights that we’ll address in the next topic.