Image or music. Here you can link your ad to such a query. Let’s say the user enters the keyword “video Minsk”. In response, he may see an ad “car rental in Minsk inexpensively”. Who to hire to create a contextual campaign. A person In order to get a professional direct marketing specialist (a specialist in working with contextual marketing), you can use several methods.
If you have such an opportunity
Contact your friends who have already used taiwan phone number library such services. The second option is a freelance exchange. The cost of such specialists is variable – on average, it is from $ 500 to $ 2,000, depending on the volume of tasks. When choosing a direct marketing specialist, you should pay attention to three points. A person Successful case of previous work. Ask the specialist about his professional results: the number of campaigns conducted (preferably more than 50), the average CTR that he achieved (for search not less than 7.
The number of requests for the campaign
The cost of the lead. Check the person’s what information does an understanding of your business area. It is necessary that the director understands what he is working with. Willingness to work in tandem with the client. You must be a participant in the process, especially the part that concerns financial matters – determining the budget, setting the rate, etc. How to set up contextual advertising yourself If after reading this you have decided that you need to set up contextual advertising yourself , then you need to understand how this is done.
Creating an account in an advertising network
This could be Google Ads , Yandex Direct line data or Begun. This part can be entrusted to marketers. Depending on the selected system and provider, you will have access to various contextual advertising tools. A person opportunities and conditions. Selection of keys. The initial list of phrases should be as detailed as possible. A good resource for selecting keys is Wordstat , which is part of the Yandex system. It is advisable to use not only words, but also phrases: according to research, queries of several words give a more accurate result.