In Rome, for the first time in history, there is a female mayor. “The wind is changing” says Raggi and the same phrase is used by comedians who enjoy imitating her. Certainly, feminism is a movement that comes from far away and that now finds its concrete expression in every aspect of life. The world of advertising is no exception, which is increasingly tied to feminism. How is this phenomenon increasing? What growth prospects are there in the short and medium term? How are communication strategies changing in this sense? Knowing more about the link between feminism and advertising will be of great help in your broader understanding of marketing in Italy. Happy reading. 

There is a connection between feminism and honduras phone number library advertising. Knowing more about it will be useful to you and doing it with objective numbers is smart. Taking inspiration from a beautiful post on the topic of the blog Thinkwithgoogle.com , we begin to make you discover that the desire to learn more about the topic of feminism knows no stops during the year:

– searches for “feminism” increased 27% between 2014 and 2015, and users continue to ask questions like “What is a feminist?” and “What does the term feminism mean?” More Details : here’s what you can do to avoid the problem:

 

Google  also supports the concept with a survey that reveals that 53% of women think that “advertising campaigns have a strong influence on how women are perceived in society”, which gives an idea of ​​the importance of the role of companies in the issue. Concrete examples? The campaign “HeForShe”, presented by actress Emma Watson at the UN last year, gives a good idea.

PRACTICAL MOVES

Having established all this, how should a company that is aware of the link between feminism and advertising behave? Remembering that establishing a stable and authentic relationship with women can allow the brand to be the first to come to mind when purchasing decisions are made: 57% of women in the United Kingdom say they are “more likely to buy products whose ads portray women in a positive light”. Not only that. The better half of the United Kingdom also said that “ads supporting gender equality should represent them as equal to men, strong, positive and “real, rather than in the classic stereotypical way”.
A clear message and well received by some important companies:

• “Choose Beautiful” for Dove by Unilever; switzerland leads
• “This Girl Can” by Sport England;
• “Better For It” by Nike;
• “Always #Likeagirl” by Procter & Gamble;
• “Barbie – Imagine The Possibilities” by Mattel.