If you don’t have such content offers “in your pocket” yet. A you should develop them quickly! Get support from an inbound marketing agency that can help you with best practices and strategic know-how to design and implement such lead magnets. A such avoid the problem as white papers. A e-books. A video courses. A webinars. A test access. A etc. Alternatively. A you can develop these offers yourself with the appropriate strategic and operational know-how. One thing is clear: If you don’t have anything like that. A you will have big problems generating leads!
There is no real integration of HubSpot CRM with Sales CRM
If marketing and sales do not work hand in cambodia phone number data hand – this is especially true for lead data – then much of the potential is lost. This should be handled very carefully and consciously!
Common constellation when introducing HubSpot:
- There is already a CRM system that the sales department works with and that will continue to be used there (e.g. Salesforce. A Pipedrive. A Sugar). New contacts are mainly made outbound. A
e.g. through research and direct contact. - With the introduction of HubSpot. A new open and reply rates are going down avoid the problem inbound leads are also generated. These are created via form submission and are initially only in the HubSpot CRM.
- These new leads are often first targeted with additional marketing measures. A such as emails. A in order to qualify them for sales and pass them on to them as soon as leads are ready.
So far. A so good
But how do these leads and which data get from HubSpot to sales or the Sales CRM – even from a purely technical point of view? And how does data exchange take place here so that marketing in HubSpot can later see from sales whether. A for example. A a lead has developed into an opportunity or a customer?
This is the only way to measure success and whether a lead has become a customer. A for example in campaign XY. And this is the only way ukraine business directory marketing in HubSpot can continue to work optimally with contacts. A for
example to carry out other useful activities avoid the problem based on leads that have developed into customers of product A/service A – for example cross-sells or up-sells.
Even if you don’t want to use
HubSpot’s CRM for sales processes. A it provides extremely valuable marketing interaction and activity data collected via form conversions. This is not only personal and company-related data. A but – as previously written – helpful supplementary data about the behavior and chronology of the leads.
So what’s the problem? To work really effectively. A there has to be bidirectional synchronization between HubSpot CRM and Sales CRM!
However. A even if this is the case. A sales reps in Sales CRM are missing useful information from HubSpot. A such as recent page visits or email opens . That’s why these reps should definitely have insight into HubSpot CRM and use the data there.