It is unlikely that anyone will argue that the. Quality of an online store determines the degree. Of satisfaction of its visitors. If expectations are met, the visitor. Turns into a client. Therefore, when developing. Andpromoting an online storeit is so important. To take into account absolutely all the details. After all, it is the little things that turn out to. Be decisive in the game of “buyer-seller”.
1. Proper design
Firstly, the appearance of the site should encourage making a purchase. It should be pleasing to the eye and motivating for the wallet. Secondly, all elements on the site should be thought out to the smallest detail so that the visitor rich people database can easily find the catalog, basket, feedback form and other things that interest him.
NB The structure of the site should not be associated with a labyrinth. Simplicity, convenience and clarity are the main laws of usability.
2. High-quality site search
Having a correct search with various filters. Is incredibly important for an online store. To ensure maximum convenience. For visitors, make sure that the search. Has the ability to sort results by price category. Display images with detailed product descriptions. An add to cart button, and offer similar or additional products.
NB It is very important that the search then you are thinking wrong the corporate takes into account all possible variations of search queries, since messages like “no results found” are very annoying for the user. Look at Google – whatever we type in its search bar, it will definitely understand and find.
3. Showcase your key products on the home page
This technique is very effective, since visitors do not always come to the site knowing exactly what they need. Often, it is some abstract set of characteristics by which they select what they like. And by showing your best products in all their glory on the main page, you can thus significantly simplify their choice.
These could be products that are currently discounted, or promotional offers, or simply those that are in good demand.
NB It is very important to take care of the quality of the product photos and its enticing description. In order for the page not to seem overloaded, carefully consider the list of products that are really worth displaying on the main page.
4. Detailed information about the product
The first thing a potential buyer pays attention to is the presence of detailed information on the site about the product he is interested in. He does ba leads not care yet how many years you have been on the market and who is on your team.