Today I want to talk about what is unacceptable in the activities of an online store. I would even say: unacceptable to the point that it can rightfully be considered a kind of analogue of the list of Christian deadly sins.
1. Forcing visitors to register
Forced registration has long been considered bad form. Remember – people do not like intrusiveness. And they are also terrible lazy. An intrusive registration form appeals to these two irritating factors. Therefore, in order not to scare off a overseas chinese database potential client and not to give an advantage to competitors, turn off this option.
2. Crooked and broken site
Just imagine for a second that your online store is completely real. You slowly approach it, see the display case — and it’s dirty, the mannequins are broken. Let’s say this doesn’t scare you off, and you go inside. It gets worse. Instead of hanging neatly on hangers according to merchandising rules, the goods are lying on the floor, some of them are torn or broken, plaster is falling from the ceiling, and screws and nails are falling from the walls. If you are in your right mind, you will run away, and as quickly as possible, from such a terrible place. So why are you sure that an online buyer will tolerate broken images, slow page loading, crooked layout, non-working catalog sections and a complete lack of product descriptions?
3. Client deception
First of all, always state the true price of the product. You can’t even imagine how angry the buyer can be if he sees manipulations and with the other social platforms they use every omissions on your part with the price.
Don’t allow the client’s personal information to leak. If he realizes that all this spam is coming to him because of you, he will definitely not forgive you!
4. Failure to update information in a timely manner
The presence or absence of goods, changes in prices, delivery times, payment terms – all this data must be regularly checked for accuracy, and in case of changes, must be reflected on the website.
5. Lack of feedback
When calls are not answered, letters are ignored, and in general, they make it clear in every possible way that you are just a pathetic customer that no one cares about – this, to put it mildly, is terribly annoying. Personally, in such cases, I publicly express indignation and pour elements of black PR on the offender. And believe me, I am not the only one who does this.
6. Terrible service
It is not so bad to delay an order for 2 weeks, having warned and explained the reasons for the delay to the client in advance, than to delay it for a day, without saying a word.
Quality service for an online store is the basis for success. Therefore, do not spare any funds for its improvement. Believe me, happy clients whose problems you have masterfully eliminated are the best PR people in the world.
7. Inaction
If you don’t put any effort into developing your online store, sooner or later it will simply cease to exist.
First, you need to carry out activities to ba leads promote your resource. This includes SEO, contextual advertising, e-mail distribution, SERM, and other Internet marketing tools.
Secondly, it is necessary to carry out timely modernization of the site in order to always be on the level and keep up with the times.
All problems that arise in an online store, whether complaints about delivery, goods or just temporary failures in the site, must be resolved – otherwise you risk drowning in a swamp of negativity and hopelessness.
Conclusion : do not make your online store languish in the depths of the Internet hell. The web space is not a Catholic church where you can easily pray for your sins. It is a strict and tough judge who will forgive you a mistake only if you do everything to eliminate it.