Contextual advertising is not a new phenomenon. Compared to the same SMM, it is an old lady. But, nevertheless, the myths that it has acquired over the years of its rapid development still sit in the heads of every third client.
During our work with contextual advertising, we have collected a selection of the most common misconceptions that we have heard from customers:
1. Contextual advertising is expensive
Tell me, what are you comparing it to? With advertising in the printed press? On television? With banner advertising on the Internet? What are you gambling data china comparing the cost of contextual advertising to that makes you think it’s expensive?
On the contrary, one of the main advantages of contextual advertising is precisely that it is quite economical. Judge for yourself – you pay only if your ad was actually clicked. That is, the client visited your site, looked at the catalog, portfolio, or whatever you offer him. Plus, you can independently adjust the rates, which is very convenient.
2. Nobody pays attention to contextual advertising
They do! They click, go to the site, look at your products and services, and make a decision to buy.
The main thing is to correctly compose the advertising message: the headline should containkeywords, and the text should reflect your company’s unique selling proposition.
3. Competitors are “calling out” my entire budget!
You don’t have to worry about that! Contextual advertising systems have powerful protection against all kinds of deception and unfair competition.
Google and Yandex work daily to improve security systems, so you can rest assured about your budget – the clicks will be honest.
4. You can spin the context yourself, without the help of specialists
In principle, yes, if you don’t mind wasting 40-50% of your budget. Why reinvent the wheel? Why make mistakes that have long since healed? Contextual advertising specialists will be able to effectively implement and control your contextual advertising campaign, without unnecessary losses and mistakes.
5. Clicked = bought
With all the desire, this is not so. To convince a protection in poland challenges and tips ror entrepreneurs person to make a purchase, it is not enough to lure him with a text advertising message. You also need to provide simple and clear navigation on the site so that he finds everything that was promised to him in the advertisement, and, as a result, makes a purchase.
6. Since I’m spinning context, I don’t need SEO (or vice versa)
This is not true. When combined, these two Internet marketing tools will increase the company’s sales several times.
Context and SEO, when used ba leads simultaneously, are a powerful weapon in the competitive struggle, and it would be foolish, to say the least, to neglect them.
This is our list. Perhaps we missed something? What would you add?