Ordering website promotion in search engines: drafting technical specifications

Want to order website promotion in search Ordering website  engines? This is a great solution for developing your business on the Internet. To get the most out of this service, it is important to correctly explain your wishes to the specialists. To do this, you need to draw up a clear technical task – a document in which you will describe all the requirements for the promotion of your website.

1. Define goals and objectives

Why do you need website promotion?

Before ordering website promotion in search engines, you need to clearly understand what goals you are pursuing. This could be increasing traffic, attracting a target audience, increasing brand awareness or increasing sales. Set specific and measurable goals, for example:

  • Increase organic traffic by 50% in 6 months
  • Attract 1000 new visitors per month from search engines
  • Increase conversion from organic traffic to 2%

A clear understanding of the goals will help the contractor select the optimal promotion strategy and evaluate the results of the work.

Analysis of the current situation

To set realistic goals, you need to analyze qatar email list  the current state of the site and its positions in search. Collect data on traffic, conversions, popular queries that visitors come from. Evaluate the visibility of the site in search results for the main key phrases.

This information will give you an idea of ​​the direction to go and the weak points that need to be addressed. Share it with the contractor so that he can offer a more effective plan for moving forward.

2. Collecting the semantic core

Selection of keywords

The basis of SEO promotion is the correct selection of key queries by which you want to promote the site. Include in the TOR a list of the most relevant key phrases that accurately describe your products, services or the subject of the site. Group them by  alexander strelnikov frequency, competitiveness, geo-dependence.

Don’t forget about long tail queries – longer and more specific key phrases. They usually have lower competition, but higher conversion, as they attract a “hot” audience ready to buy.

Query Clustering

To optimize the structure of the site and improve its relevance, you need to correctly distribute the keys across the pages. Divide the collected queries into groups by meaning and assign each group to a specific page. This way, search engines will better understand what a specific page is about and rank it higher in the search results.

Ideally, each keyword should have its own landing page  bosnia and herzegovina leads with unique optimized content. If you make one page for 100500 different keywords, it will not be relevant to any of them.

3. We work on technical optimization

Technical Optimization Checklist

Search engines love fast, secure, and user-friendly websites. To bring your website up to the required standards, include the following points in your specifications:

  • Setting up correct server responses, headers, meta tags
  • Optimization of website loading speed (image compression, code minification, etc.)
  • Ensuring a secure connection via HTTPS
  • Setting up a mobile version of the site, adaptive layout
  • Creating sitemap, robots.txt files for easy indexing

It is also important for online stores to set up filters correctly so that they do not create duplicate pages in the index.

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