Correctly composed page addresses help URL Optimization search engines and users better understand the content of the site. They should be concise, include keywords and reflect a logical structure.
For example, here is an SEO-friendly URL for a page about red sneakers: site.ru/catalog/krossovki/krasnye/ . But search engines will not appreciate a confusing technical address like site.ru/product?id=365963 .
4. Improving content and usability
Requirements for texts
High-quality, expert texts are an important poland email list ranking factor. Each page of the site should contain unique relevant content optimized for key queries. It should be literate, well-structured, with natural occurrences of keywords.
Avoid over-optimization, do not shove keywords into every hole – search engines can punish you for this. Find a balance so that the text is useful for people, and not stuffed with keywords for the sake of bots.
Improving design and usability
The site should not only be optimized, but also user-friendly. Thoughtful design, intuitive navigation, relevant images, clear icons, call-to-action buttons analysis of the influence of values – all this improves behavioral metrics and visitor engagement.
Analyze your website from a usability point of view. How easy is it for people to find the information they need? How many clicks do they need to make to place an order? If behavioral factors are weak, specify in the technical specifications the need to improve them. Ideally, the customer journey should be as simple and logical as possible.
5. We write down a work plan and KPIs
Stages and deadlines
To order website promotion in search engines and not be bosnia and herzegovina leads disappointed, you need to clearly define the work plan and deadlines. Specify the main stages in the TOR:
- Website audit and niche analysis (1-2 weeks)
- Collection of semantics and distribution of queries (2-3 weeks)
- Technical website optimization (1-2 months)
- Content and meta tags revision (2-3 months)
- Building up link mass (3-4 months)
Of course, the timeframe depends on the specific project and its initial state. But in general, to bring a site to the top, it may take at least 4-6 months. Keep this in mind and do not expect instant results.
Performance indicators
To evaluate the quality of the contractor’s work, you need to track key metrics. Include desired indicators in the TOR, for example:
- Site positions in the top 10 for key queries
- Organic traffic growth by 30% in 3 months
- Increase in leads/applications by 20%
- Increase conversion from search traffic up to 5%
The numbers should be realistic and tied to your niche. Agree with the contractor what metrics he is committed to improving and in what time frame. Just don’t chase positions at any cost – traffic and conversions are still more important.
6. Choose a reliable contractor
A competent technical specification is half the battle. It is equally important to find a conscientious contractor who will implement it. When choosing, consider:
- Work experience and portfolio. Study cases, make sure of expertise
- Reputation and reviews. Read what real clients write
- Promotion methods. Choose contractors who use white legal methods, without cheating and manipulation
- Transparency and accountability: It is important that you understand what you are paying for and receive regular reports on the work done.
Don’t be fooled by overly tempting promises like “we guarantee top spots in a week”. Serious companies don’t work like that. SEO is a long and painstaking process that requires a lot of time and effort.