Text ads in Yandex Direct are a powerful tool for attracting the target audience to your site. But for advertising in Yandex Direct to work effectively, it is not enough to just write a couple of lines and wait for an influx of customers. You need to know certain rules and principles for composing ads. Now we will look into them in detail.
1. Text ad structure
Before we move on to writing, let’s look at what elements a typical text ad in Yandex.Direct consists of:
- The title is the most important malaysia email list part that catches the eye first.
- Text – here you can describe the benefits of your offer in more detail.
- Link – the address of the page the user will be taken to after clicking.
- Additional links – the ability to add quick links to other pages of the site.
- Clarifications – additional information, such as your address or phone number.
All of these elements need to be carefully worked out to make the ad catchy and effective. Let’s look at the main points.
Ad Title
The title is like a catchy advertising slogan. In Yandex Direct, up to 56 characters are allocated for it, so you need to clearly understand what main idea you want to convey.
Some tips for writing a title:
- Include the keyword that triggers the ad search engine optimized web copy to make it more relevant to the user’s search query.
- Focus on the benefits for the customer – discounts, free shipping, gifts, etc.
- Use catchy words that will attract attention: “fast”, “profitable”, “effective”, “reliable”.
- Avoid unnecessary words and fluff to fit within the available character space.
Here is an example of a good headline for advertising English courses in Yandex Direct: “English via Skype – fast and effective! First lesson free.”
Ad text
In the ad text, which consists of two lines of 38 characters, you have a little more room to maneuver. Here you can describe your unique selling proposition in more detail.
Important points when writing text:
- Expand on the idea you outlined in bosnia and herzegovina leads your title. Explain why your proposal is the best.
- Highlight specific benefits of your product or service that are important to your target audience.
- Make the text as simple and clear as possible, avoid complex terms and phrases.
- Use key phrases, but don’t overdo it – the text should be readable and natural.
Example of ad text for a children’s toy store: “A huge selection of toys from leading brands. Discounts up to 50% for new customers!”
2. Principles of effective text
Now let’s take a closer look at how to write ad texts that will “sell”. This is a whole art that requires certain skills.
Targeting the target audience
First of all, your text should be written for a specific target audience. Think about what kind of people will search for your product or service in Yandex? What are their pains and needs?
Imagine, for example, that you are advertising legal services for businesses. In this case, your copy should be targeted at a business audience and show how you will solve their problems:
“Reliable protection of business in courts. Experience over 10 years. Free consultation.”
And if you’re promoting, say, pet grooming services, the tone might be more informal and friendly:
“Your pet will be comfortable while you are away! Caring pet boarding.”