SEO SEA AND SEM: LET’S CLARIFY!
We are talking about very well-known and used internet marketing activities: Sem, Seo and Sea. It is possible that you are using one of these channels right now and do not know it!
With this article we want to explain, even to non-experts, definitions and differences between SEM, SEO and SEA.
Sem, or Search Engine Marketing
SEM is a set of web marketing activities , the aim russia phone number library of which is to increase the visibility of a website through search engines, thus attracting more traffic.
Some marketing specialists identify Sem with Sea, to identify paid strategies to obtain the best positioning in the Serp.
In a world, that of Web Marketing, in which strategies are increasingly integrated, in which SEO and SEA contribute to achieving the objectives set, we at what is an energy certificate share the position of all those who see within the SEM the coexistence of both activities.
The Sem therefore incorporates within itself:
- SEO (search engine optimization), search engine optimization for positioning in organic, i.e. non-paid, results ;
- la Sea (search engine advertising), Advertising through Google ADS, aimed at positioning the site in the SERP using a paid method.
SEO, or Search Engine Optimization
By organic we mean the natural bfb directory positioning of a website generated by “on-site”. And “off-site” activities and not by paid activities (advertising campaigns, etc.). This means that the visibility obtained is the result of the quality and relevance of the content. Rather than advertising investments.
The ultimate goal of SEO is to achieve the best possible positioning in the organic rankings. Facilitating and improving the user and search engine crawler navigation experience. An optimal user experience improves positioning. And increases user engagement and conversion.