Let’s now ask ourselves some important Is SEO optimization questions, for example why does my company need SEO ? Isn’t having a website enough to be visible on the internet?
The answer is no. Visibility is achieved through site optimization, communicating to Google our presence, our area of expertise, what products or services we sell to emerge in the immense world of the web. With the constant increase in online competition, an effective SEO strategy is essential to stand out and reach your target audience.
Search engines (Google, Bing, Yahoo etc.) are the main means by which a user can reach your site, so it is essential that a website respects and above all possesses certain characteristics, both structural and content-wise. To put it very simply, a website is made up of a graphic part and a logical-structural part which is the most important in terms of positioning and SEO optimization. Furthermore, optimization for mobile devices has become crucial, given that most searches currently take place on smartphones and tablets.
In particular, an expert in the field of Search Engine Optimization will act on certain fields:
- Meta Code Optimization (Meta Tag, Description and Keyword);
- URL structure;
- Content Management System (CMS) Optimization;
- implementation of structured data (schema.org) to improve the understanding of content by search engines;
- Optimized for .
The question we should be asking ourselves instead is: “Does my business really need a website?”
In the not too distant past, for a very small local business, it could be enough to have a well-optimized Google Business Profile card to appear in local searches. Today, however, having a website is an essential element, even for small local businesses. Presence on platforms such as Google Business Profile is becoming increasingly competitive: the interaction between the site and the GBP card is a very effective strategy to improve online visibility.
One element that SEO and portugal phone number library SEA have in common are keywords: the more relevant the keywords chosen are to the content of your site, the greater the possibility that search engines will show your offer in the first positions of the search results. Furthermore, with the evolution of search algorithms, it has become important to focus on user intent and semantics rather than on individual keywords.
What is Sea?
Even for SEM or -Search Engine Marketing- the keywords are the target focus. A -SEM Specialist- in fact, deals with planning and managing Pay per Click campaigns within search engines.
Pay per click (PPC) is a method of purchasing and paying for online advertising; the advertiser pays a fee in proportion to the clicks (click-through rate), that is, only when a user actually clicks on an advertisement.
A clear example of pay per click what information does an advertising is represented by “ Keyword Advertising ”, also called advertising based on keywords.
The advertisements, in this case, will automatically appear in the search engine results and will be profile and determine base on the keyword entere.
Let’s take a practical example:
Let’s say we are dog sitters and bfb directory we want to advertise our business. When we create an advertising campaign we will use the word “dog sitter” (together with many other possible synonyms) in our ads and as a focus keyword. Consequently, an end user intereste in looking for a dog sitter, once they have type in the relevant keyword, will see our ad appear.