Have you ever thought about what steps you should follow to create a good Online Marketing plan ? What elements should we take into account? In the previous article we introduced the importance for your company of defining a Communication strategy in Digital Media . If you want to remember it, you can access the full article from the following link:
<< The Social Media Marketing Plan (Part I) >>
Table of Contents
- 1
- 2 Digital Marketing Plan Design.
- 2.1 Analysis of the situation.
- 2.2 Establish objectives.
- 2.3 Define the target audience.
- 2.4 Strategies for each social media.
- 2.5 The Community Manager. People and Resources.
- 2.6 Crisis protocol.
- 2.7 Measure results.
- 2.8 Review of the Marketing Plan.
- 3 Conclusions.
Digital Marketing Plan Design.
Today we are going to talk about the steps to follow when designing a good Online Communication plan , better switzerland whatsapp number data as a Social Media Plan . To implement a good strategy for presence in Social Media, it is advisable to take into account the following points:
Analysis of the situation.
First of all, analyzing the situation of our obviously when researching keywords means: seeing and knowing how to listen. We must analyze:
- The situation in which our company or individual brand finds itself, both at the beginning of our venture and each time we review our Social Media Marketing (SMM) Plan.
- The situation you are in with respect to your competition . We will analyse your online communication strategies, results, followers… We are not referring to comparing ourselves and/or copying strategies, but rather to observing our competitors in order to learn, adapt and improve. We should never become obsessed with what others do.
Set the goals.
You have to be realistic when setting colombia business directory in your SMM Plan . You will set goals around the following questions: why do we want to be on social media? What do we want to achieve by being there?
The objectives of our SMM Plan will be of two types:
- Qualitative objectives : these are the most important ones as they help us to create an online image and reputation. Here we are talking about transmitting information, making ourselves known, positioning ourselves in search engines… In short, getting recommendations and a loyal and quality audience.
- Quantitative objectives : generate traffic to our website or blog, increase the number of contacts, fans, followers, increase sales…
Define the target audience.
When introducing our brand on Social Networks, we must ask ourselves who is interested in our brand and where that audience is located.
This is important when defining the channel and the Communication strategies, since the type of audience and the type of Social Network will determine the vocabulary we use, the tone, the content, etc.