Assessing Digital Marketing What are the indicators that we use to measure our actions on Social Networks and on the Internet ? How does this traffic influence the number of visits to our website? One of the aspects that companies are most interested in today in terms of interaction on the Web 2.0 is analyzing the data obtained through web analytics to understand the behavior of users on the Internet . The interpretation of this data must be based on defined KPIs and the objectives established in the Digital Marketing Strategy .
Table of Contents
- 1 Definition of KPI.
- 2 The SMART Rule for defining KPIs.
- 3 Interpretation of KPIs.
- 3.1 Qualitative research.
- 3.2 Quantitative Research.
- 4 Conclusions.
KPI definition.
A KPI ( Key Performance Indicator ) is a measure of the level of performance of a process that is directly related to the objectives set . By analyzing philippines whatsapp number data indicators we can assess the progress of our brand and the way in which we are positioning ourselves on the Internet . This helps us to assess whether the company’s strategies are giving the results we expect and will ultimately help us to optimize the Assessing Digital Marketing of our resources.
KPIs are an excellent indicator of a company’s performance.
The SMART Rule for defining KPIs.
To define KPIs we will apply the SMART rule. This the result is unnatural texts that our indicators must be:
- and specific (Specific)
- M edible (Measurable)
- Achievable
- R elevants (Relevant)
- Timely , being able to track their evolution over time.
KPIs will guide us when evaluating the actions we are carrying out and will allow us to establish new lines of action . This in turn helps us monitor our Strategic Marketing Plan .
Interpretation of KPIs.
It is essential to know how to interpret the KPIs in order to correctly analyse the objective data that we obtain. Only in this way is it colombia business directory to draw valid conclusions and take appropriate corrective measures in our Marketing Plan .
Let’s look at an example: if we analyse our website and see. That we have a high bounce rate, this does not necessarily have to be bad data for the company. Depending on the type of website and the defined objectives, it may be normal and this user behaviour may not be abnormal or cause for concern. Understanding what is happening on our website will prevent us from taking erroneous and hasty measures based on wrong conclusions.
When measuring a KPI, we assign numbers or markers to represent the quantity or quality of an attribute. In this way, we can measure the digital actions we are carrying out and predict consumer behavior . This is the key to Online Marketing .