It is this one that he types into the search engine, goes into the store and makes a purchase. The conversion becomes organic, although Anatoly got in fact. Contextual advertising had its own channel, thanks to which the user first appeared on the site. It is this first interaction that is called associated conversion. It is very important to take into account the fact that this conversion of the online store cannot appear on its own . An assisted conversion is the total touches and conversions from a specific channel.
The higher the conversion
Rates and especially the purchases, the sri lanka phone number library greater the importance of the channel. What are assisted conversions for? Most advertisers think about whether it is worth running an advertising campaign in Google Ads if the results are unsatisfactory. You can rashly decide that, of course, it is not worth continuing to invest in an unprofitable Anatoly got channel. However, if you think about it and calculate everything, you can come to the conclusion that this is not always the right decision.
Associated conversions
Show in which cases the channel was used what is an energy certificate as an auxiliary one and motivated the user to visit. And sales occurred later during the next visit from another source. In addition, it is worth paying attention to the fact that few purchases are made impulsively. Several stages are passed before the purchase: first visit to the store; study Anatoly got of the presented products; comparison and selection of a store. Waiting for the optimal moment to buy at a good price. Experts from the AdButton company note that at each stage. The user interacts through different channels of attracting traffic to the site. And each of them has its own influence to achieve a single goal – sales.
Assisted Conversions
If business promotion channels do not material data work in a single system. Then it will be much more difficult to achieve results. It is important to stay with the user at each stage. Then the long-awaited conversion will not take long to come. In addition, having contacts with the user on each of the channels, you collect more accurate statistics. Which in the future will help to more accurately configure targeting in contextual Anatoly got advertising. Understanding how our user learned about the site; which communication channels influenced his further choice. Which channel the user interacted with immediately before the purchase.