Channels such as blogs and social networks known to most people like Twitter, Facebook and Instagram, dominate content marketing strategies in companies.
But are there other options off-stage that can help you boost the reach of your content just as effectively? Absolutely!
One of them is SlideShare, a social network for presentations on a wide variety of topics.
Do you want to know how to use SlideShare in your planning? Well, that’s exactly what we’re going to show you now. Let’s go!
Why is SlideShare important for your strategy?
For starters, it has 70 million monthly users. That’s the magic number for SlideShare, a social network that somehow manages to be both discreet and efficient.
Why do we say that? SlideShare is already known to a large majority of us. Who has never seen an interesting presentation or found a relevant answer to a search on it?
Even so, it is not the first option when planning a digital marketing strategy , right?
But that’s where the opportunity lies: as it’s a relatively unexplored medium, there’s less competition for marketing on SlideShare.
It is true that there are many other interesting channels, but we should not overlook an option as interesting as this one, don’t you think?
Through such a platform, we can achieve several objectives such as:
- Create an audience;
- Generate traffic for other channels;
- Generate leads;
- Improve positioning in search engines;
- Inter alia.
So, let’s get straight to our strategy, which will help you create truly amazing presentations on SlideShare.
At the base of everything: the content
Perhaps the most important part of your presentation is precisely the content that will be transmitted to the public.
Unlike a blog post, it’s good to remember that a presentation has a different format and will be viewed in a different context.
Therefore, it will be necessary to have a more acute eye in the aesthetic sense, without forgetting the relevance of the message .
Check out these 6 tips to create the best content possible:
Think about the person
Whether you’re creating a blog post, e-book, webinar, or SlideShare presentation, the first step is always, always, always to think about the person !
This represents the audience you want to reach, convince and, if possible, delight. Therefore, staying focused is what will lead you to produce the best content possible.
Pick topics that are relevant to you, speak in a language she likes, think about what she already knows about the subject and go beyond that.
Only use high quality images
SlideShare is a highly visual network, as namibia mobile database presentations are basically made using slides.
With that in mind, the choice of images is of utmost importance . Only choose images that relate to the topic you are talking about, even if only indirectly.
In addition, put effort into the selection and use only high-quality images, so that your presentation will wow your audience.
There are many free stock image banks that you can explore to find something that fits your needs.
Put effort into choosing sources
We already know that images need to be of high quality and that they take up most of the space on slides. On the other hand, fonts are not far behind in importance. Why?
The wrong choice of font can seriously affect your presentation, to the point of distracting your audience and eventually losing interest in what you have to say.
So, choose fonts that are easy to read and aesthetically modern.
In addition to that, learn to use bold , italics and always use colors that contrast with the background image .
Don’t fill the slides too much
That famous phrase “less is more” is 100% true in the case of a slide presentation.
Instead of filling your slides with text and figures, keep it simple by using just one background image and a few sentences on each slide.
If you have a graph to display, leave the text only in the legends or separate the graph into several slides, to make it easier to “digest” the information.
Following these practices will avoid so-called visual pollution in your presentation, and the person will be able to get much more out of it.
Create a logical structure for the presentation
It is very important that your presentation, your target audience for example in addition to being visually pleasing, is understood by those who will see it. For this, it is essential to think about logic.
Just as a blog post or e-book has an introduction, development and conclusion of the topic, it is essential that the presentation does as well.
Furthermore, it considers that the reader must make the transition alone, unlike a text that has an implicit guide that shows the way from the beginning to the end of the content.
It provokes positive reactions in the public
Finally, just like any piece of web content, a slideshow presentation can’t afford to be monotonous.
It is crucial that you care about eliciting reactions from your audience, leading the reader to think and ultimately act on the topic you are presenting.
If the content doesn’t elicit positive reactions, it’s a sign that it wasn’t as relevant to the person as it could be.
Promote the presentation
After you’ve effectively prepared your presentation, it’s necessary to promote it, isn’t it?
But we know that this goes beyond just uploading content on SlideShare.
In order to expand the reach of the material, you can take some important steps:
Promote on social media
The natural path that content produced in a marketing strategy usually takes is to appear on the favorite social networks of the person to whom it is intended , right?
On top of that, you have a special reason to promote your slides via networks like Twitter, Facebook and LinkedIn: the ones that stand out the most go to the first page of the SlideShare site!
So, in addition to the wide reach of social media, you can achieve a change in visits due to the enormous exposure that SlideShare itself will make.
Promote on your blog
Another great option is to embed your SlideShare presentations into a blog post.
In fact, this is good both for increasing the exposure of your presentations and for enriching the content of your blog and giving you new ideas to publish .
A good example of this integration is the Agendor blog, which uses slides as a complement to various posts.
Create a page on your site
This is not a widely practiced idea, but it should certainly be considered more lovingly by those doing content marketing in companies.
Just like many blogs have exclusive pages for free materials, videos, podcasts, etc., why not make a page with slideshows ?
This will certainly increase the reach of your presentations and make your audience, who are not yet familiar with SlideShare, more attracted to it.
The next step: continuing the conversation
It is clear that the goal of the presentation is not just to get the audience to watch that content and move on with their lives.
If possible, you’ll want to extend the conversation, preferably by putting the reader in touch with more of the content you’ve produced, right?
And how to do that?
Check out these 3 simple actions you can take to ensure your audience remains engaged with your brand through the content you have to offer:
Add links in other content
Link building is an important part of digital marketing, and thankfully, SlideShare allows you to add links to your channel via a slide.
So, just like you would write an article, how about putting relevant links to your blog posts?
Of course, this will have to be done with a fair amount of moderation, but if they are well placed, a few links will be more than enough to cultivate a person’s interest.
Use a powerful CTA
A CTA (Call to Action) is essential to keep the conversation going even after the presentation is over.
In addition to asking the reader to share the presentation on social media, you can direct them to your site, blog, or specific content to learn more about the topic.
The important thing is to keep them engaged. At this point, put effort into the visuals and ensure that anyone is attracted to clicking on the link.
Make it clear what is in the link
Emphasize the phrase by highlighting it with another color or an arrow pointing to the link. Also, make it clear that this space is for interaction. Why?
You don’t want the person to look at the entire presentation without realizing that there were links, do you?
On top of that, the person needs to have the right to choose. Clicking on an “invisible” link by accident only leaves them confused and frustrated, and that’s not a good way to get traffic.
Achieving results with SlideShare
SlideShare is a very powerful tool, despite receiving relatively little attention compared to other marketing channels.
Just to give you an idea, we have separated 5 areas in which this social network can help your company achieve objectives common to any digital marketing strategy:
Increase in traffic
There are many ways to get traffic from your presentations, some of which we’ve already discussed in detail here.
But here is a list of what you can do:
- Include your site link in your presentation;
- Share the content on social media;
- Create a page with all the submissions on your site.
These options will help promote both your presentations and your blog, and will help attract qualified traffic to your business.
Search engine positioning
Search engines also take SlideShare into account, and this can be a good way to skip some steps when climbing the top results.
See what you can do:
- Embed your presentations into your blog;
- Integrate the presentations into a guest post
By integrating presentations into your blog, you can increase the relevance of your posts in search engines, especially since SlideShare itself has a good SEO reputation.
By integrating them into a guest post , you will get more backlinks, which are very important for building the authority of your blog.
Followers on social networks
To gain more followers on social media, there’s nothing like good CTAs in your presentations and relevant content worth sharing.
From there, the public will continue to closely monitor your content to share it with others.
Growing your email marketing list also follows the same lines we talked about when it comes to engaging an audience on social media.
The difference is that the CTA focus will be on signing up to receive a newsletter and not on following social profiles.
Preferably, give the audience the option to do what they think is best. Whatever they choose, you’ll win.
Branding
Yes, there is a big difference when your brand has a presence on SlideShare.
One simple reason is that it will be alongside companies like HubSpot, Salesforce and IBM on the SlideShare platform.
But mainly because SlideShare is a platform that helps tell stories. And well, there is nothing better for a branding strategy than good storytelling .
The truth is that tools like SlideShare end up aqb directory being underestimated in favor of other, more well-known media, but the results it brings are too good to ignore.
By following these tips, you will be able to create incredible presentations and see that the results are worth the effort.
Another valuable resource is the use of video in content production, including on social media.