It turns out that, for those who are not very familiar with the subject, there is a world called SEO, ruled by the blessed Google. Today, this world is full of warriors who take on different roles: villains and heroes, to name just two. And these warriors are the ones who make the world of SEO special, vile or competitive; it all depends on which side you want to look at it from.
Well, as a legend it is and for it to be considered a competent story, there must be an evil being for it to be successful, don’t you think? But at the same time, it requires a good hero to counterbalance the tyranny and give meaning to the story.
And this is precisely what this article you will read below is about, from our favorite hero here at marketingdecontenidos.com : White Hat SEO.
What is White Hat SEO
White Hat SEO is the name given to techniques that are considered ethical, correct and that comply with the guidelines imposed by search engines to position a website.
It is clear to all those interested in the subject that there are a large number of ways to gain such positioning, however, among all of them, White Hat is the least aggressive variant of SEO that manages to generate positive results in the medium and long term.
Slow but sure
To every hero, a villain
Well, you might be wondering: if there is a White mexico mobile database Hat, is there a Black Hat?
And indeed it exists. The counterpart of White Hat SEO. The master of the dubious and most feared techniques of online positioning.
What is Black Hat SEO?
This is another technique that exists for positioning on the web, but it uses techniques that are not considered ethical or correct and that in fact go against the guidelines of search engines.
It is a technique that proved to be extremely attractive at the time, thanks to the fact that the results it achieved were extremely fast. But… what comes easy, goes easy , the saying goes. Although Black Hat SEO techniques require high computer knowledge, which should be highly valued, in reality, it is punishable .
Because?
Because Black Hat techniques are concerned with positioning a page at all costs, without even taking into account the reader’s experience . And… what a pain! If Google, for example, is most interested in this!
In addition to resorting to deceptive tactics and sometimes malicious intent towards other websites, it causes problems with the laws of the different algorithms.
Are you interested in learning more about this? Read the following article: Black Hat SEO, the dreaded positioning strategy .
How to pass search engine approval?
For this article, we will focus primarily on Google’s software for creating a company guidelines . Although, to be honest, most search engines also rely on the advice we will give below. Still, it is a good idea to learn about other search engines and thus target what each of them requires to rank in the top spots .
It is also worth noting that not all techniques always work 100% in all cases, as it depends on the niche, the objective, the competition and the strategy being implemented. But, in the case of content marketing, these are some of the tactics that generally work perfectly:
The content
The basic pillar.
People go online for a number of purposes, including social interaction and finding information related to a need.
Based on the last of the proposals, content is one of the best ways to satisfy those hungers for information.
How to make good content then?
Research and analyze what type of need your person has , then resolve any doubts they may have through different types of content: articles, social media posts , e-books, infographics , among many others.
Content creation has two fundamental premises: originality and usefulness. By carrying out these two premises, users will reach the site and other pages will also be able to use your site and recommend it through links , for example.
Once it passes the corresponding content evaluations, the search engine will have no choice but to raise its position in the searches.
Check out our article: A message pleases, a message with content enchants and receive some good tips to excel with your content.
Design
This is a tactic that has its different edges, whether in terms of the presentation of the site, brand design or adaptability to different devices.
And they are all extremely important!
- The site must be visually attractive, making it easy to read and find different contents.
- The brand that represents the site must not only be visually attractive but also in line with the interests of communication, sales and, above all, it must be in line with the interests of the person who consumes it.
- The site must have a responsive design, meaning it works perfectly whether viewed on a computer, tablet or mobile phone. Before creating your site, check that the host has the responsive web option.
Learn more about design in content marketing in our article: All about graphic design and its application in marketing !
HTML code
Having a well-structured HTML code, that is, one that is easy to remember and write, helps a lot with good positioning in search engines.
Well, in addition to a good code, you can take advantage of the different options that the codes can give you. Check out some of the functions here: The most common status codes for internet browsing .
Important titles
This point should belong in the content section, but… it is so important that it earned its own space.
The title is the teaser, the one in charge of making a user decide whether or not to read or view a content. It is the reason that triggers consumption and hence the importance of it being attractive, promising, but above all, real.
Learn how to make a provocative title with the tips we have for you: That title made the text a success .
Keywords
It is the basis of the strategy, or rather, the result of user analysis.
Learn more about keywords in the following article: Long tail keywords: the current and most effective method to achieve better positioning .
Links
There is a rather peculiar strategy, sometimes feared but well executed, that can help you gain not only positioning, but credibility among people. I think the second effect is more important than the second. I am talking about link building .
A strategy compatible with the proposal to generate value.
Constancy
Consistency makes perfect. And this is no joke. Consistency gives expertise, generates authority and of course search engines will take this into account: the greater the consistency, the greater the visibility. The greater the visibility, the greater the interaction.
Allied strategies
There are other additional tips to expand your aqb directory positioning strategy and that is by using YouTube and Google+. Well, that is in the case of Google as the main search engine of interest and of course taking into account that our public is actually on these two media.
Do you know why YouTube and Google+ are good for increasing your positioning?
Get to know each of these social networks in depth:
- What you need to know about SEO for YouTube
- Google+: the online positioning network
At the end of the story