First of all, it is important to emphasize that your business needs to have a basic digital presence to start investing in paid traffic. Otherwise, the chances of you not getting any results are high.
3 Digital Marketing Tips for Local Businesses
The first steps in paid traffic:
After creating a website, a Google My Business profile and profiles on the most suitable social networks for your business, it’s time to start taking the first steps towards paid traffic.
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Make the brand known:
One of the reasons you probably want to invest in paid traffic is to make your brand better known, right? And that really is one of the strongest points of this strategy.
With paid traffic you can
Let everyone in the area 5 digital marketing strategies for small businesses know what your local business does and where you are:
With a Google My Business profile, for example, people can easily find your business, know what you offer, what hours you are open, how to get in touch and much more.
Advertise on Instagram/Facebook Ads:
Instagram and Facebook are very visual mobile lead networks and work very well for local businesses such as restaurants, bars, clothing and accessories stores, beauty clinics and much more.
Reach campaign and/or engagement campaign
The goal of a reach campaign is to maximize the number of people who see your ads and how often they see them. The goal of an engagement campaign is to get more people to see and interact with your page or post.
Both types of ads make more people aware of your brand.
Visits/Clicks/Traffic Campaign:
The goal of this campaign is to drive people to your website or app. In other words, you can create ads to: Send people to a destination, such as a website, app, phone call, or Messenger conversation.
This way, people can be directed into a conversation, for example, to understand what you offer and buy from your business.
Make the brand trustworthy
There’s no point in just making your brand known. People need to trust you and what you offer.
After all, no one wants to buy from an untrustworthy business, right?
Here are some tips to make your brand more trustworthy:
Break down classic objections that the public may have regarding the product or service:
It’s normal for people to have objections to the product or service you offer. Who hasn’t had doubts before making a purchase?
The key here is to break down these objections before your customer even asks you or thinks about them , making them feel confident about purchasing your product or service.
Content Marketing
Content Marketing is a strategy that focuses on creating and distributing relevant content (such as articles, eBooks and social media posts), without explicitly promoting the brand.
With it, you can help your target audience solve their problems and become an authority on the subject.