Have you ever heard of inbound marketing? Inbound Marketing is the set of marketing strategies that aim to attract and convert customers using relevant content.
Unlike traditional marketing, in this strategy the company does not go after customers, but explores channels such as search engines, blogs and social networks to be found.
What is inbound marketing?
In general terms, inbound marketing is attraction marketing. In other words, I need to create strategies to attract my audience to me.
Unlike traditional marketing, where you uganda telegram data go to your customer, with inbound marketing strategies your customer comes to you.
Inbound marketing goes from understanding your persona to bringing a person who has a potential interest in your product/service to your CRM . In other words, it is a very complete strategy !
How to get started with inbound marketing?
It is possible to put inbound marketing into practice in a simple and objective way, it doesn’t have to be difficult.
First of all, the first step is to 5 reasons to carry out a Financial Structuring in your company understand the funnel, the path your customer takes until making a purchase. If you are just starting to work with these concepts now, focus on: top, middle and bottom of the funnel .
SEE ALSO: Persona: what is it?
At the top of the funnel are those people who mobile lead are still unaware of a particular problem and who have questions about the market in general, nothing too specific. In the middle are those who are looking for a solution, but have not yet made a decision.
At the bottom of the funnel, people already know what they need and are ready to make a purchase.
Now you have to keep in mind that you will be in contact with people at different stages of the funnel on a daily basis. Therefore, you need to develop strategies for the top, middle and bottom.
Why is inbound marketing important?
The harder your sale, the more opportunity you have with inbound marketing.
After all, the more difficult it is, the more doubts your potential customer has, right? Therefore, you have a much greater opportunity to participate in each stage of the journey until they make the purchase decision.
Inbound marketing is a very important strategy for companies . With it, you will be involved in the entire journey. In addition, working at the top and middle of the funnel is much cheaper.
Inbound Marketing and Outbound Marketing: what’s the difference?
How to structure your inbound marketing strategy?
In general, there are 8 steps that will give you a good structure to develop good inbound marketing strategies. They are:
1. Persona
First of all, you need to understand who your business’s persona is. The better you understand who your persona is, the better your strategies will be.
A persona is a semi-fictional representation of your ideal customer, the perfect customer you imagine. It is not completely fictional because the persona is created based on your real customers.
In their characteristics, we must take into account their behavior, demographics, personal stories, motivations, goals, challenges and concerns. And this applies to both satisfied and dissatisfied customers, okay?
After all, in both cases, you will certainly have something to consider about the perception of your product and what challenges your customers are facing.
2. Quality content
When we talk about quality content, many people have doubts about whether they will need to appear, record videos and things like that.
In fact, there are many different ways to produce quality content . This blog post, for example.
It is worth noting that quality content is content that will spark the interest of your audience.