Big Brother Brazil has long ceased to be just a reality show. The program has become a cultural phenomenon and a unique opportunity for marketing strategies. Over time, the competition has gone beyond the contestants’ fight for a million-dollar prize; it has become an important space on Brazilian television for the promotion of brands that want to connect with the public in a more assertive way.
In this blog we will explore the concept
activation marketing in the context of BBB 24, examining overseas chinese in canada data its strategies and how brands are taking advantage of this unique opportunity to stand out.
Before we talk about the BBB 24 scenario, it is Understand canada whatsapp number database activation marketing important to understand what exactly activation marketing is. In short, it is a strategy that aims to directly engage consumers and encourage them to interact with the brand in a meaningful way. Rather than simply passively exposing the brand, activation marketing seeks to involve the target audience in memorable and interactive experiences.
One of the most talked about marketing
campaigns on the internet mobile list recently was the activation of Sprite showers on the beach , imitating a soda machine. The Understand activation marketing activation was done in 2012 but was so successful that the brand decided to do it again and, with this decision, created a huge buzz on the internet.
Activation Marketing
Sprite shower action
Bringing it to the context of Big Brother Brasil (BBB), activation marketing has been increasingly used by brands that sponsor the program.
Activation at BBB
Big Brother has several activations that promote, whenever possible, the brands that paid to be featured on the show. The reality show features the “Angel Test”, the “Angel Lunch”, a party for a sponsoring brand and the “Leader Test”.
The “Angel Test” takes place weekly and challenges participants. This test generates a lot of exposure for the brand, as it involves its products or services. Thus, it creates an opportunity for viewers to positively associate brands with the exciting and competitive moments of BBB. In addition to keeping the brand in the spotlight at all times.
The Angel Lunch”
won by the winner of the Understand activation marketing competition. Is also a marketing campaign for the show’s sponsors. As partner companies provide food. Drinks and even decorative elements. This way the product is on display and used by the participants. Proving its quality and being promoted in an organic and attractive way within the context of the reality show.
In addition to this moment. Every week there is a party by a sponsoring brand in which one of the companies that sponsor the program organizes a themed party inside the house.
During this moment
participants enjoy the brand’s products and viewers follow the interaction in real time. This type of . This strengthens the brand’s presence inside and outside the context of the program, also creating a digital influence.
Party at McDonalds in BBB 21
where participants could consume various types of products from the brand
The “Leader Test” is very similar to the Angel Test. Advertising and brand exposure (with its products and services) to viewers are the biggest advantages of both.