The modern consumer does not really. Like to read. Especially from a computer screen. Of course, for those whose sites have. Texts tailored exclusively for search engines. This fact is not a problem, but rather a. Salvation. But what should those who really have. Something to say do? There is a way out. And its name is correct web design. After all, it depends on where the text blocks. Are distributed, how they are designed. And how correctly the accents are placed. Whether the site visitor will read your message. Or it will remain unnoticed.
We decided to share with you five basic techniques. That will allow you to increase the readability. Of texts on your website several times over.
1. Distribute the space correctly
It is necessary that the site does not have the job seekers database effect of “suffocation” – when the elements on the site are located incredibly close to each other, and it seems that the site is suffocating. In this case, the text not only visually weighs down the site, but also merges with other details, which completely deprives it of the chances of being read.
2. Optimal contrast and color scheme
Personally, I can’t read light letters on a offers more attractive options for company dark background for more than 3 seconds. No matter how interesting the topic is, it doesn’t matter. My eyes are blurry and swimming, so I immediately run to another site where I’m not forced to experience such discomfort.
So, stop reinventing the wheel! Even if the overall design concept does not allow for black text and a white background, there are many other options to ensure a comfortable reading experience for visitors. And good designers must know how to do this.
3. Blocks instead of sheets
It is extremely difficult to read a text that has not been even slightly edited. One glance at this solid canvas is enough to completely lose the desire to read it. Therefore, it is very important to correctly format the text: separate points with subheadings, emphasis on the main points, bulleted lists and other tricks will make reading much more convenient.
4. Appropriate column width
It is important to remember that a website is not a newspaper or a magazine, and narrow columns are not always appropriate. At the same time, blocks stretched along the entire width of the monitor are also not suitable. The optimal option is considered to be a width of 600 to 640 pixels. But, please note that such factors as the style and size of the font in which this text is written play an important role in choosing the column width.
As for alignment, give preference to either justified alignment (the main thing is that there are no huge spaces between words) or left alignment (the best option).
5. Adequate typeface and font size
Simplicity is the key to success. Squiggles, swirls and squiggles, no matter how beautiful they look, are extremely difficult to read. Therefore, they ba leads can only be used for the title. The main text should be written in ordinary and easy-to-read letters.
P.S.
Even the perfect design cannot save empty, absolutely uninteresting and illiterate content. Therefore, if you personally do not have a writing talent, entrust this matter to professional copywriters.