The past year has been very eventful for SEO. Newranking algorithms, services, solutions and opportunities. In this review article, we have collected everything that has somehow influenced the work of SEO specialists.
1. Google Panda
A new algorithm that controls the quality of content. With its appearance, all low-quality sites containing unreadable or copy-pasted texts were sent outside the search. This led to a lot of indignation and massive traffic losses, but nevertheless, thanks to this, the search results became cleaner. Now, in order for a site to be at the top, it must be truly good and useful.
A site that contains all materials concerning recommendations for implementing semantic markup on sites. It arose on the initiative of the world’s largest search engines. Its task is to systematize and simplify the interaction between sites and search engines.
3. +1 in organic search results
Google has expanded the user experience for evaluating websites. Now you can judge the quality of a resource by the pluses left.
4. New Google Analytics interface
The new Google Analytics interface has women database given SEO optimizers many new opportunities. For example, the number of visitors can now be tracked in real time, and the interface has become much more convenient, and the work has accelerated. Of course, this is far from all.
5. Yandex has created a special ranking formula for commercial Moscow sites
With its help, the search engine will carefully study such things as: trust in the site and the company as a whole, product range, design and user interface, price, payment and delivery options. Thus helping users choose only the best the following keywords ecological of the best. It is quite possible that similar formulas will appear for other regions in the near future.
6. Increasing influence of social factors on SEO
The influence of social monsters like Facebook and Twitter onwebsite ranking— is an important factor that should be taken into account.
7. Yahoo, Microsoft, AOL – Advertising Network Merger
Yes, Google’s dominance in the global market for the last 10 years has forced competitors to take radical measures and join forces. By concluding this agreement, business partners will be able to choose virtually any platform for advertising channels. Free use of partners’ advertising networks will significantly expand the scope of each company’s influence. All revenues from advertising sales will now be divided into three equal parts. Well, let’s see if the new partners will be able to catch up with Google in terms of advertising revenues.
8. Rambler switched to Yandex search
The first Russian search engine was forced to make this decision by an extremely deplorable state of affairs. The company’s search share was constantly declining, and in May of this year it reached a critical point of 1.2% of the Russian-language Internet. It became clear that further attempts to survive would not bring the expected result, and so it had to join its “younger brother”.
9. Google has learned to index comments on JavaScript and AJAX
Simply put, now the Google search robot has access to indexing those records that are loaded dynamically, using the above scripts. Due to this innovation, users have the opportunity to find specific comments of people in social networks, blogs, etc. in Google search.
10. Fake behavioral factors and the fight against them
After it became known for sure that Yandex takes into account behavioral factors when ranking websites, many people wanted to artificially inflate them. Having realized this, Yandex created the BrowseRank technology, which copes quite successfully with recognizing fake data.
11. Yandex launchedWebvisorand made it publicly available
With this service, the site owner will be able to see all the user’s movements as if he were looking at his monitor. Naturally, all of them can be ba leads recorded and played back in video format. This is a serious breakthrough in the field of studying usability and various errors on the site.
As we can see, the world of SEO has changed significantly over the past year. Websites are becoming better, more qualitative, more interesting due to the high requirements of search engines. At the same time, various tools allow optimizers to study and analyze web resources in more detail, bringing them to perfection as a result.