The Żabka Ads mechanism is based on advanced analysis of sales data from over 11 thousand stores and the Żappka mobile application. It provides anonymized information on the demographics and shopping preferences of users.
Precise targeting through data analysis
Recommendations prepared by the Żabka team help advertisers introduce new products to the market, as well south africa email list as effectively run promotional campaigns. They can also play an important role during the implementation of storytelling campaigns directly at the store shelf.
Advertisers gain the ability to run both nationwide and local campaigns, which makes the solution attractive to various industries. From FMCG to streaming platforms or digital services .
– “Thanks to Żabka Ads, we offer advertisers the opportunity to increase the effectiveness of campaigns digital 2025 global overview report – where is the digital world heading? supporting the launch of new products, promotional activations, and storytelling campaigns at the store shelf. Żabka Ads can also be an attractive form of promotion for companies outside the FMCG a modern school email list sector, such as streaming platforms.” – emphasizes Paweł Grabowski , Head of Żabka Nano and unmanned solutions.
Benefits for consumers
Żabka Ads screens available in stores allow customers to:
learn the history of the products,
discover new flavor variants,
take advantage of individually tailored promotions and discounts.
This innovative approach to communication enhances the experience
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shopping experience and makes it easier to make a choice at the point of sale . Digital media will also enable brands to reach customers more effectively at the key moment of making purchasing decisions.
Success of the pilot campaign with Red Bull
Żabka Ads debuted with a pilot campaign in cooperation with Red Bull Polska , which promoted the limited edition of Red Bull Winter Edition . As the Red Bull marketing team emphasizes:
– We value an innovative approach to communication. That is why we decided to test Żabka Ads when promoting the limited edition of Red.