Your go-to video email marketing guide

Video is one of the most important forms of communication. video email marketing guide. That businesses should integrate into every aspect of their marketing efforts.”
– James Wedmore

We no longer live in the 90s or 2000s.

In 2023, the average person sends and receives more than 121 emails every day.

And you will be surprised to know that most of these are non-customized and repackaged apps that businesses implement without thinking just to promote their products and services.

Trust me when I say that people hate receiving these types of emails.

And if they see a brand continually sending out such boring promotional emails, they will take the trouble to open one, scroll to the bottom and hit that “Unsubscribe” button.

And while you should make sure your emails are hyper-personalized, adding videos to emails has helped numerous marketers increase their click-through rate and reduce their unsubscribe rate by over 75%.

We know, it’s crazy.

Video email marketing is an effective email marketing strategy, but only if you do it right. To help you navigate the world of video email marketing, we’ve put together this blog post, in which we’ll cover:

What is video email marketing?
3 Reasons Why Businesses Should Add Videos to Their Emails

We are very excited to share this with you.

So without further ado, let’s dive right into it.

What is video email marketing?

Video email marketing isn’t a specialized form of email marketing. And it certainly isn’t rocket science. Instead, it refers to the process of strategically adding videos to your email marketing campaigns, allowing you to not only engage people on your email list, but also increase the click-through rate.

People love videos. Some don’t want to go through the hassle of reading reams of text in front of them. And if you’re handing out text snippets, that may be the reason for your low click-through rate. This can impact your entire email strategy, as the more people don’t click on your emails, the more often you’ll need to clean up your email list of inactive or invalid addresses to prevent email providers from marking your email as spam.

By incorporating videos into your emails, you’ll save them the trouble of reading long paragraphs. And while video email marketing is effective, that doesn’t mean simply adding a link to the video.

At the same time, it is important to note that you can only send up to 25 MB in attachments. If not, Google will automatically upload the file to your Drive and send it to the recipients.

And since there are no thumbnails, there’s less chance your audience will click on it. And while you can embed videos in your email using a static image with a play button or a GIF, it’s just too much work.

First, you’ll need to record, edit, and export your video. Then, you’ll need to upload it to your website, Vimeo, or YouTube. Only then can you embed it in your email.

Instead, you can use BIGVU to record, edit, and send video emails all in one place. BIGVU will simplify your video email marketing process from start to finish.

With that said, let’s learn about the benefits of video email marketing.

3 Benefits of Video Email Marketing You Should Know in 2024

The following are the benefits of video email marketing:

Helps increase open and click rates
Helps build trust and authenticity
Helps you stay several steps ahead of your competitors

Helps increase open and click rates

By using the word “video” in your subject line , you can increase your email open rates by over 19%, click-through rates by about 65%, and reduce unsubscribes by over 26%.

Implementing those same old boring text-based emails, which most people do, will make your emails go unnoticed.

In today’s crowded marketplace, if you want to capture your audience’s attention, you need to position yourself as unique. And you can do that by leveraging the power of video email marketing.

Helps build trust and authenticity

When you publish text-based emails, you’re not putting your face in front of your audience. When you put your face in front of people, you’re indirectly building trust and authenticity. This is because you’re putting the human side of your brand in front of your audience.

Putting a human face on your marketing efforts can help you:

Give your brand an identity
They make you look trustworthy
Your customers will get to know you.

And if the face is that of a C-level executive or a senior executive of the company, and if they share some meaningful insights, the chances of them getting engaged on the email lists are even higher. This is because they hear directly from the top brass of the company.

And they would love that, as it will philippines email list help you put a person with a wealth of experience in front of your audience. Video emails will help you add that human touch that text-based emails don’t provide.

Helps you stay several steps ahead of your competitors

Head over to the “Promotions” tab in your Gmail inbox and you’ll see that not many companies add videos to their emails. Only a few do.

Because?

This is because they think it is too much work and may require them to invest thousands of dollars and too much time.

But that is not the case.

You don’t need to hire a professional videographer and create a high-quality video to make your email marketing campaigns successful.

Instead, you can have someone in your company record a talking head video and edit it from BIGVU.

Discover how you can simplify your Talking Heads video production and editing process from start to finish with BIGVU.

Once editing is complete, you can host it on the BIGVU server using video pages.

Click HERE for more information on BIGVU Video Pages .

And this video page can email marketing agency for e-commerce and b2b be embedded into your email in a few simple steps.

If you want to understand how you can send a video via email with BIGVU , we recommend that you check out our blog post on the topic.

Doing so will help you stay several steps ahead of your competitors. And trust me, your competitors will hate it when you do this.

Conclusion

Video is an effective form of communication. And as good as ar numbers the video is, the production process doesn’t have to be complicated.

Use BIGVU to streamline the process from start to finish in an intelligent way.

Don’t wait!

Harness the power of video email marketing with BIGVU today.