Social media and viral marketing are in fashion; every marketer wants a piece of the action. Yet, email marketing remains the oldest and arguably most effective form of online marketing.
It may be more complicated than other forms of digital marketing, but once you crack the code, it’s probably the easiest way to increase your conversion rate. According to research, at least 30.6 billion emails are sent and received every day, and about 400 million people open their email accounts at least once a day. Even better, research also shows that every dollar spent on an email marketing campaign generates $36 in revenue. That translates to a whopping 3,600% ROI!
The key to an effective newsletter campaign on everyone’s mind is a list of email subscribers of people interested in your business. But building an email list isn’t as easy as you might think. To help you grow your subscriber list, we’ve put together a guide of tried and tested tips that will help you grow your audience in no time.
Develop a convincing offer
The fastest and most effective way to grow your email subscriber list is to offer potential subscribers something they can’t refuse.
With web issues and spam on the rise, few people share their email addresses online without a good reason. If they do, it’s probably one they rarely use, which will significantly affect your email open rates.
To ensure you capture your subscribers’ attention from the start, offer them something they find valuable in exchange for their email address. To do this, you must fully understand the needs of your target audience.
Take the time to do your research. You can test a few deals to see which works best. Or, you can poll your existing subscribers to find out what they think about offers they’d like to get.
For example, if you run a dental office, you can use software to send appointment reminder emails to patients that also include a promotional code for their next visit.
Make opting in to your email list as easy as possible
There are tons of distractions online, and your paraguay email list 230751 contact leads potential subscribers have a short attention span. There aren’t many things they need to take up too much of their time, so make sure your opt-in process is as seamless as possible.
There have been two conflicting opinions in the marketing world lately. One side argues that an effective opt-in process requires subscribers to provide their name and email address, which helps personalize content.
The other side argues that just an email address is enough. The reasoning is that it makes site visitors more likely to subscribe because it looks like less work on their part.
Here is an example:
If you want to grow your email list quickly, make your opt-in process as simple as possible. Consider removing everything except your email address – this will make subscription for your audience much more efficient.
Encourage sharing of your email newsletter
Although it may seem old-fashioned, word of mouth is the fastest way to increase awareness of your brand and product quality. If you have great email content that engages your audience, encourage existing subscribers to share it with their friends and family. This is the fastest way to get people interested in your content to sign up for your email list.
But remember, there are two things you must satisfy for this method to be successful. First, provide a way for new users to sign up directly via email or a signup button link. Second, make sure they can’t unsubscribe from your mailing list once they receive the forwarded email. If they do, they will remove the original subscriber, not themselves.
If you figure these two things out, you can sit back and watch your emails grow and your sales increase.
Using multiple signup forms
Most brands only use one newsletter signup form in their sidebar, but if you want more subscribers, you should have multiple signup forms in different parts of your website. This will give your visitors more opportunities to sign up if they miss the initial form.
A great way to do this is to supplement your sidebar signup form with an eye-catching popup. Popups are very effective because they make you more visible and encourage your visitors to sign up.
You can use Poptin’s popup display settings to set triggers or timers so that your popups appear at the right time. For example, you can trigger a popup after a visitor scrolls to the end of a page or 30 seconds after opening the page.
Here’s a great example of an opt-in popup I found while browsing Business m
One way to create email popups and email forms is through Popupin . It has a variety of customizable templates and conversion features to drive more email signups and offer enticing promotions to generate leads.
Attract new subscribers instantly
One of the most underrated tips for maintaining subscribers on your mailing list is to engage them as soon as they click the subscribe button. When you do this, you instantly build a relationship with them. Even better, you increase your chances of converting them into customers.
For example, you could have a thank you or confirmation page where subscribers land after they subscribe. Additionally, strategically offering an offer or discount on this page can encourage subscribers to stay on your email list or even make a purchase.
To make it even more effective, you can turn your thank you page into a lead generation page. You can do this by offering an irresistible incentive to entice someone to subscribe to your email list. For example, you can promise a freebie for subscribers who share your content on social media and get someone to sign up for your list.
Encourage participation and give viewers control over content
In order to gain email list growth, you first need to maintain your existing list and make sure people don’t unsubscribe. If the number of people unsubscribing from your email list is the same as the number of subscribers, then your efforts will be meaningless.
Research shows that one of the main reasons people unsubscribe from email lists is because they feel disinterested and overwhelmed. There’s already a ton of content on the web today, and much of it feels robotic. Your subscribers don’t want to receive more emails that feel automated and lack personalization.
So keep your audience engaged and ask for their opinions as often as possible. You can encourage them to interact with your content by offering polls or surveys or simply commenting and sharing. For example, you can run a poll asking them what they think about recent events or even let them choose the topic they want to read about in the following emails.
Engagement builds trust, and the best way to keep subscribers on your list is to make them trust you.
Establish your brand as an industry thought leader and subject matter expert
People tend to trust and like to be associated with authority. If your brand is authoritative in your industry, people will talk about it, and visitors will be more inclined to subscribe to your mailing list.
As a thought leader, readers view you as a go-to resource for industry news, opinions. And other useful information, which will boost your brand image and recognition. A recent thought leadership influence study showed that at least 51% of B2B decision makers rely on thought leadership to make critical purchasing decisions. Maintaining this position in your industry will not only help your email list grow exponentially, but it will also help increase your conversion rates and profits.
Provide segmented email lists
People have different needs and preferences, and potential subscribers may skip subscribing to your mailing list if the content doesn’t match their specific preferences. Therefore. One of the most effective ways to grow and maintain your email list is to offer different email subscription options that provide targeted content based on different needs. For example. If you run a content marketing blog. You can have segmented email lists for content creation, SEO. WordPress optimization, etc. This way, subscribers who are interested in receiving emails about SEO can subscribe to this email list. And don’t have to receive a ton of emails about WordPress optimization if that topic doesn’t interest them.
When you offer multiple subscription options, you increase the chances of your visitors subscribing to one of your lists. It will also help improve your email click-through rates, thereby increasing your revenue.
Here’s an example of a segmented email list that allows subscribers to select their preferred list.
Use social proof to encourage more signups
Humans are like a herd of animals. No matter who or what they are, they are always seeking social approval. In today’s modern world, people pay attention to other people’s buying behavior before buying anything.
For example, think about how often you’ve bought something because someone recommended it to you. Or how many times you’ve dug up reviews online before buying something. If you’ve done any of these, you were influenced by the social proof you received before making a purchase. You decided to buy because a real person convinced you, not some marketing copy from a company.
Therefore, you should take advantage of this to grow your email list. There are even numbers that show that social proof is a powerful tool to help you grow email marketing agency for e-commerce and b2b your mailing list and profits. According to a recent study. At least 91% of 18-34 year olds look for social proof reviews and personal recommendations from people close to them before making a purchasing decision.
You can easily showcase social proof by displaying subscriber counts or reviews from satisfied customers on your website. Here’s an example:
Provide special offers, giveaways and organize competitions
People love freebies; it’s human nature to want to benefit from something for free.
Another great way to quickly grow your mailing list is to offer an incentive to sign up. You can offer a discount or a freebie for your product or service. Such as an eBook or a free course.
The idea is to provide something that your target audience finds valuable.
For example, if you run a bakery. You can offer coupon discounts that people can redeem at your store on certain days of the week.
Here’s another great example: HubSpot offers a free eBook to people who subscribe to their mailing list.
This isn’t limited to just your website, either. You can use all of your company documents to promote these offers. For example, you can look for invoice templates that include sections for discounts and other offers for future purchases.
Summarize
A high-quality email list is the foundation of an ar numbers effective email marketing campaign. Once you’ve successfully cracked the code and built a valuable list. You can get your marketing messages in front of the right audience and increase your conversion rates.
We’ve listed several handy ways to grow your email list . Make your email marketing efforts more effective, and see your revenue grow exponentially. Pick the one that works for your brand and use it. You don’t have to stick to just one method, either. You can combine several or all of them for maximum effect.
