All of this doesn’t sound bad, does it? It’s certainly not wrong, but sometimes it’s the wrong approach and/or unrealistic. The big portals aren’t always a good choice. Your product or service isn’t always in good hands on such platforms.
That’s exactly what I’m going to talk about today. I’ll show you why large portals aren’t always the way to success.
Contents
Don’t sell yourself short
The biggest mistake that many people make on such portals is that they simply sell themselves below their value. While every publisher offers their own eBooks for 5 to 10 euros, self-publishers via Amazon usually only charge 2.99 cents, often only 99 cents. This may sell a little, but rarely covers the initial costs for typesetting or editing.
Another example: While a video course or textbook can bring in good money on your own website, this is usually not even close to being achieved australia phone number data on corresponding platforms. way to success Too much competition, too much price war. And being a YouTuber is all well and good, but to really earn enough money to be able to live off of it, you need product placements and millions of views.
Because of the simplicity of these platforms, many sell themselves below value and a kind of cheap culture develops. Your video course is more expensive than the others, so no one buys it there anymore. Your eBook is supposed to get into the charts, so it has to be offered for free or for 99 cents, otherwise it won’t work.
(Here, for example, the number of new releases on Amazon in the category “Crime & Thriller”)
Large portals may reach the masses, but this means you are bound to their pricing and rules way to success. Due to the enormous pressure and the many competitors, many people sell themselves below their actual value and make themselves one of many instead of standing out.
The professional with his own website
Niches are a good example here. Very specific eBooks or video courses simply have their price. Because the target group is small, because the effort is correspondingly large, or for some other reason.
But it’s not just prices that become established custom object used: product and purchases on the well-known portals, the presentation also quickly becomes standard and clicks or similar things become the focus. Not on your own website. Here you are the boss, you are the professional, you sell your service and do it however you want. Those who find you are looking for it and are often prepared to spend a little more if they find what they were hoping for.
A good example here is my own book “Wordpress china numbers Performance”. It was a huge success right from the start. But I earned a lot more from direct sales than I do now through Amazon. The misconception was that the book would sell itself through Amazon because that’s where the masses are. But that’s not the case and Amazon also gets a share of the revenue.