The customer acquisition process in a modern company starts with digital marketing. Then all the potential and sales tools must be us to try to “close” the prospect and convert them into a client.
This means that all the effort and investment you make in marketing is actually not relevant if the sale is not made in the end. That is if it does not translate into positive benefits that allow you to have an adequate Return on Investment (ROI).
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Why is ROI important?
ROI is one of the most us metrics by marketing teams. Calculating how much the money invest has generat is the best indicator to know if your marketing actions are working or not.
For advertisers this is the most important measure as it shows the real effect of an advertising strategy on the business. With this information it is easier to better decide how to invest the budget in future campaigns. ROI data also helps us improve the performance of less successful campaigns.
CRM tools expand our ability to see errors in processes and correct them. Especially if your company faces the following scenarios:
Inability to measure customer value and personalize the product or service.
Lack of information or insights about the consumer.
Problems balancing an improvement in the customer experience and controlling the costs of your product or service.
Ne to improve customer acquisition and loyalty rates.
Using customer relationship management (CRM) software makes it much easier to streamline marketing processes. You will have all the information necessary to follow up on the sale closing more leads and increasing ROI.
Here you will find in detail how CRM systems are relat to the most important indicators for your business.
1. Business intelligence
Using an analytical or executive CRM system you will be able to make inform decisions bas on the analysis of your customer information. Likewise by having access to their purchasing habits you will be able to detail their behavior and preferences through an organiz and understandable database creat by the system.
This type of CRM is focus on:
Identifying the most valuable accounts in your company.
Increasing the volume of new sales opportunities.
Rucing costs
Measuring customer satisfaction in detail.
The task of these systems is bas on providing you with all the necessary information as detail as possible in order to extract the most benefit from it. This will lead you to make the most relevant decisions for your company and apply the necessary improvements in your commercial strategies.
2. Interaction with company applications
For this purpose operational CRMs are ideal since furniture photo editing they can be integrat with the rest of the applications that run in your company. Especially with Enterprise Resource Planning Systems (ERP). In this way it is much easier to manage operations relat to the three pillars that will allow you to achieve a positive ROI; marketing sales and customer service.
With this type of system you will have the following facilities:
Identify why customers are being lost.
Ensure compliance with service levels.
Process automation
A CRM tool allows you to have a database that centralizes all the information about your company’s processes and customers. This leads to replacing manual workflows that consume a lot of time and effort.
In this way your work teams can focus on more Hoe makket in data-oandreaune yntelliginsjebenadering jo organisaasje machtigje? important aspects. For example analyzing this set of data to improve customer service and monitor their behavior.
Service customization
Through a CRM the segmentation process is much easier. You will be able to have a better organization not only of the demographic data of your customers and prospects but also azb directory their interests preferences and purchasing habits.
