.Account Manager a perfect mix between business and creativity
This profession that has exist for many years has reinvent itself again and. Today is one of the most complete and necessary profiles to. Carry out almost any project in a company.
The Account Manager or account executive as its name indicates is the person responsible for managing an account or a brand. Today an Account Manager is understood to be someone who is dedicat to leading the projects of a company brand or agency for different clients.
Okay this definition probably seems very ambiguous to you and you wonder exactly what the general and day-to-day functions of an account executive are.
Account manager coursesin madrid
Main functions of an Account Manager
On a global level an Account Manager must ensure the correct planning and execution of a company’s or client’s strategies leading them to success thanks to their negotiation skills and sharing among the different parties involve in the process.
Ok all very well but what does an Account Manager do on a daily basis? Miami Ad School trains students to work in the real world. Theory is all very well but we want students to be able to insert themselves with practical knowledge into the world of work. That is why our courses are given by professionals who are actively working in the most important positions and companies worldwide.
To be a good Account Manager you must learn the daily processes you will face and the participants and sectors you will have to coordinate day to day. Here we give you a brief example of their main tasks:
A great Account Manager does not let routine and boredom set in in the relationship with their clients.
The account executive is responsible for maintaining
The best relationships with clients. They must transmit the confidence support and attention they need. They also have to be great seducers to ensure that working with your company and working on projects is enriching at all times. Creating excitement and a desire to work in teams is vital.
They are also in charge of managing customer information. They must be aware of new trends and have in-depth knowledge of the business to anticipate market needs.
Another of their functions is to manage the team. They must ensure that everyone works in a synchroniz manner and that the client feels that the result is the result of a joint strategy.
Finally they are in charge of managing and planning strategies
The account manager has to ensure that the strategy is maintain and fulfillthat the spirit of the brief is not lost and that the client understands the work carri out in a unifi way.
Profile of an Account Manager
As we have previously describ you will have seen that an account manager is something similar to an orchestra conductor who knows each of the instruments and has general knowledge to be able to guide them as a whole in what will be a harmonious melody.
There are certain qualities and skills that we can consider basic to be able to perform these tasks successfully.
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Skills of a good account executive
Analytical capacity: the better you are able to interpret data the greater your ability to establish trends and analyze results.
What do you have to study to be an account executive?
Most account executives have a university degree in subjects related to Business Administration and Management Economics or Marketing. Many of them also add an extra by complementing their training with courses or masters specialized in Account Manager.
Career opportunities and work of an account executive
This profile is in high demand today. A person who can address all the issues with a strategic sense is essential. The problem? Despite being a profile that is gaining more and more weight in companies there is little quality training. This is where Miami
Miami Ad School’s Ideathon with Activista agency for the UN
The brief?
To get the world talking about the urgent need to reduce the use of fossil fuels
How did the Ideathon develop?
Once the brief was presented by Paco czech republic whatsApp number database Conde and Beto Fernández each group of students led by a tutor had 24 hours to present ideas.
Finalist ideas
Once the finalist ideas were selected the students had 2 weeks to work on the proposal for its development and execution and present it to the UN.
What happened to the winning idea?
The idea of the winning group led by tutor kob directory Pranay Suri (professor at Miami Ad School Madrid) was so popular that the UN has decided to make the project a reality. For now due to contractual formalities we cannot give more details but very soon we will be giving news about this project that makes us feel so proud!
