Artificial intelligence has already changed the way we search for information, and search engines therefore have to adapt as well. This is the reason for the existence of Google SGE.
Although it is still in the experimental phase, it has generated a lot of excitement, especially because of the way it will impact SEO as we know it today. So it is recommended that you familiarize yourself with this term, because this is just the beginning.
In this article, I’ll tell you what Google SGE is and how it differs from Gemini (formerly Google Bard), what it’s used for, how it works, and how it will serve search intent. And most importantly, how it will relate to SEO.
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Google SGE (Search Generative Experience) is a feature that incorporates AI to generate concise and direct answers to user queries. It is based on Google’s vast information base and state-of-the-art language model.
Using machine learning, SGE creates responses in natural language that meet the user’s needs. This also means that it understands the search intent , offering accurate and substantial results.
This tool is like consulting a human expert. It offers a natural experience, similar to reading blogs, but with the speed of artificial intelligence to give quick and concise answers.
Gemini vs. Google SGE
This comparison is important because both tools are based on AI, but they have very marked differences.
On the one hand, Gemini (formerly called Google Bard) is a chatbot similar to ChatGPT , with which you can obtain information using prompts .
This AI tool uses Google’s index to extract information
In fact, its answers include the sources from which it obtained the answer, especially if it involves data or dates.
But the main feature of Gemini is that it works as an independent platform , since it has its own website.
Google SGE, on the other hand, is not just a chatbot, it is also a SERP feature that offers answers to user queries in the same browser.
In theory, it does not replace the classic results lists with the URLs of the content that offers the information, but rather appears above all of them.
SGE is a solution to webmasters’ concerns about losing traffic and monetization because users are moving to Gemini. With this feature, they can continue using the browser and receive traffic because the answers include the source links.
Google SGE is designed to address some of the shortcomings of the SERPs, as well as to optimize some of their features. These are the main features:
1. Simplify searches
Sometimes it is necessary to compare results to find a clear answer and better understand the topic.
SGE will simplify this process thanks to its descriptive responses within the same browser.
Using sophisticated analytics and machine learning algorithms in their customized database system, they gave medical professionals the vital information they needed to make wise decisions in the midst of an unprecedented crisis. Their approach ensured special database prompt interventions based on precise data, which not only helped hospitals manage resources but also saved lives.This story illustrates how companies with specific databases are more than just information archivists; they are also actively involved in generating solutions to the world’s problems.
Highlight the most relevant results
Responses will be based on ranked content that meets Google’s SEO criteria.
Therefore, users will know that the cited sources are the most reliable and will be more willing to go to them.
3. Streamline content generation
Since the answers will be in the browser interface, it will be much faster to create articles and images.
This is nice because there are no logins or app downloads required.
4. Save time on searches
The autocomplete feature will remain active and will be based on searches made by users in the past.
This way, you won’t need to type the entire query , but can click on one of the suggestions.
Offer contextualized informationBy understanding the intent of the search, Google SGE will offer appropriate answers.
This is important for tourism-related sectors such as restaurants, hotels and other services.
Optimize purchasing options
SGE will rely on Google Shopping Graph to create comprehensive answers about products and services.
This includes prices, descriptions, images, ratings and updated information.
How does Google SGE work?
From a web developer’s perspective, Google SGE is powered by several LLMs, which are very powerful language models that analyze large amounts of data.
Most notably, PaLM 2 is Google’s latest language lets chat should chatbots be part of your content marketing model, capable of processing complex, logical, mathematical and multilingual requests.
On the other hand, for the user, SGE will have two operating modes. Let’s see what they are and how they will work.
This is the main modality, for which this SERP feature was created.
This will appear when the algorithm understands that the answer to the search can be given in a brief informational summary. This box will be displayed above the ads, structured data and organic results.
In addition, this modality can include images and videos that complement the text explanation. They also serve as proof of the source of information so that the user can consult it or expand on it.
Chatbot mode
For certain questions, Google SGE will activate chatbot mode, so users can get more information and the experience will be more interactive.
This modality is the one that worries webmasters the most because it could significantly reduce traffic.
What will the results of Google SGE be like?
Google SGE results will be tailored to the search intent. Therefore, they will be presented in these three ways:
Informational searches
When the search is informational, the AI canada email lead will present an explanatory table with all the basic information necessary on the topic .
This may include lists, tables, comparison charts, infographics, images and videos that help answer the question.
It will be something similar to what featured or rich snippets achieve: providing information so that the user does not have to read the entire content.
Of course, this means that the CTR of websites will decrease.
Local searches
The results for SGE local searches will not be very different from what they are currently.
It will provide context about the location and indicate its most important points according to the search. The greatest differential point will be the arrangement of the information within the SGE box.
It can also display results for transactional searches.
Includes product descriptions, brand recommendations, prices and websites to purchase them .
It is a good option for making quick comparisons of items because it highlights the most important features according to the search.
How will Google SGE affect SEO?
There is some fear that Google SGE will put an end to SEO, as the visibility of content will be reduced, and in some cases, substantially.
But we must not forget that search engine optimization only evolves according to new technologies and trends.
That is precisely what will happen: this new. Modality will imply having to make changes in the positioning strategies. Taking into account that the ranking of websites will not be eliminated. But rather that they will move slightly out of the user’s field of vision.
It should also be noted that sge results will be based on content generated by brands.
To this end, the EEAT criteria and regulations for YMYL sites will continue to apply.
Therefore, it will continue to be necessary
On the other hand, Google understands that organic traffic is key to maintaining its position as a company, since almost all websites monetize it in some way and it gets a good cut.
So it’s not in your best interest to see websites lose so much traffic that their business models break down and they cease to exist.
So, both for the generation of quality content , which will be used as a basis for the answers for SGE, and for monetization, Google will not sacrifice SEO or SEM. They will just work differently.
It is not yet clear what changes will be made to SEO. But what is certain is that web optimization will continue to be important to gain visibility in the SERPs.
