It all started last June, during the #ThinkContentSummit that in the germany phone number library gathered the presence of over 1200 Marketing experts. It was a great opportunity to study, for once, the subject… backwards. In what sense? We tried to understand what kind of consumers Marketing experts are. The detailed (and at times surprising) answer is in an infographic on Marketing experts that we put below. In the meantime, we can immediately say that, in general terms, a large discrepancy has emerged regarding the behavior of Marketing experts when they are the ones consuming. Let’s look at a few steps together before leaving you with the infographic:
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More time in the purchase decision
We talk a lot about impulse purchases and immediacy from social media and then it emerges, instead, that over 97% of Marketing experts spend more than an hour in the purchase decision process. What Are They and that a good 51% (more than half) even take more than four hours;
)Strong independence from the brand
It is also striking that 64% of Marketing experts declare themselves completely detached from the appeal of the brand in the purchasing decision, effectively disavowing the work of Brand Awareness. The source that is instead able to influence this type of consumer is quickly revealed: over 70% of Marketing experts admit to having great consideration for the reviews of other consumers.
Discrepancy with budget allocation
The circle closes with 45% of Marketing experts who still switzerland leads invest in traditional advertising. There is a clear short circuit in this sense, supported by. What Are They the fact that only 5% of them admit that “tradition” in communication brings a very poor ROI.