Videos in Marketing have become essential. As long as they are anchored to the buyer’s journey. All that remains is to understand what this “buyer’s journey” is. According to the official definition of Inbound Marketing, it is “the research process that each person goes through before any order or purchase that ends with the purchase decision” passing from:
- Awareness that a problem exists
- Considering that solutions exist greece phone number library
- Decision to proceed along a specific path dictated by a specific company
To this premise, we must add that 51.9% of Marketing professionals worldwide consider videos as the type of content with the best ROI. This means that from today there is a new golden rule about videos in Marketing: you must create different types for each phase of the buyer’s journey. Your company needs to get closer to the buyer and the only way to do it is to follow him step by step in his personal journey. The opening image explains very well how videos can contribute at each phase of the buyer’s journey to increase conversions because they are able to:
Using Video in Marketing?
1. Increase the SEO impact of your educational and informational content;2. Optimize your videos for every stage of the buyer’s journey and tailor content to increase engagement and brand activation;3. Track where your video conversion prospects are;4. Improve video content and add more videos as needed to help support the growth of your knowledge. More Details : 50 valentine’s day greetings to send to your audience via whatsapp
Let’s not forget that videos can also help you achieve a cohesive visual experience of the brand through your marketing and PR efforts and in support of the work of sellers. All these actions put together in the order that the buyer’s journey requires will bring you unexpected results with past communications. Here are some valuable examples of videos in Marketing on the three phases:
- Awareness
The function of the visual, in this case, is in all respects that of a spotlight on a certain specific item, a bit like the press did in the 30s but with all the technological advantages of this modern era;
Who Uses It Within the Buyer’s Journey
- Consideration
Therefore, Help the buyer’s research find a solution to the problem discovered in the previous phase also thanks to the use of videos that present different options. Now that potential buyers are aware of their problem and have used the video to help them recognize it as such, they need a solution; - Decision
Technically these are the most important videos because they finalize the journey. Therefore, that has now been able to lower the cognitive defenses and has been able to gain the buyer’s trust. Once the problem has been discovered and the different options for solving it have been analyzed, it is time for the company to take center stage and propose those chosen solutions in person in the center of the buyers’ eyes.
In conclusion, to make the switzerland leads most of the potential of videos. Therefore, in the various phases of the buyer’s journey, we suggest using video players that allow you to carry out marketing actions. Such as lead generation, newsletter subscriptions and other current innovations such as WISTIA .