TikTok is a social mia launch by the Chinese group Bytance in September 2017 . It consists of iting and sharing videos that last between 3 and 60 seconds. Two months after the launch of this application, Bytance acquir its competitor Musical.ly . Their merger, which was effective in 2018, was an immiate success.
The numbers speak for themselves: 1.65 billion downloads, $50 million in quarterly revenue, 5 billion videos view each month. TikTok is a real opportunity for brands to increase their visibility among young audiences. TikTok users are actually more than 69% of Gen Z , that is, between 13 and 24 years old.
and are divid into two categories
active producers, who produce and distribute content on a daily basis, and passive users who view and relay this content. Brands can thus rely on an original and well-establish system where everyone finds their place. In addition, the number of leads is gigantic, because in addition to being popular with young users, TikTok is also available in 39 different languages and in nearly 154 countries . In addition, the authentic, subtle and playful aspect of the mode of communication via short videos is particularly effective in recent mobile phone number lead capturing the audience.
To succe in your digital strategy on TikTok, you must first make sure that your targets can be reach via this platform and that its operation corresponds to the style of your business . It is necessary to adopt the codes and languages of this lever to be able to take advantage of its network.
Launching hashtag challenges
This is one of the most popular trends on TikTok . Brands do not hesitate to use the hashtag challenge to promote their products សសរស្តម្ភទាំង ៦ នៃបទពិសោធន៍អតិថិជនដ៏ល្អ or images. The system involves launching a specific challenge and then promoting it using a hashtag . On the one hand, it makes it possible to reach users; And on the other hand, it is so that they can take up the challenge and use the same hashtag.
The goal is to make the video viral to gain
The hashtag challenge is therefore a system that encourages users to create content indicating the hashtag of your brand. It’s an authentic and fun way to interact with prospects and foster their engagements.
It is also possible to take advantage of an already establish challenge hashtag, and make videos in response to the challenge . This approach, which combines commercial action and content production , is effective in increasing your aleart news visibility and getting closer to the TikTok community .
By developing partnerships with influencers that match your brand’s target audience, you are setting yourself up for an effective way to make yourself known. Inde, this type of social mia marketing strategy allows you to expand your community quickly.
Its young audience, its many subscribers with considerable engagement and its originality make a promising platform for brands in terms of marketing strategy . However, you should know that frees itself from the usual modes of communication, much more than other social networks .
