Just like we would like to know the outcome of a game before it happens, to have the best results it is important to limit the variables that can derail the success of your business. One of the best ways to do this is by creating a buyer persona.
What is a Buyer Persona?
They are fictional representations of your ideal customers based on data and research. They help you focus your time on qualified prospects and guide your product development to meet your customers’ needs.
Buyer personas contain basic information such as age, gender and job function. But they also reveal many other factors such as their professional ambitions, which publications or books they read, which apps they use, their preferred social media channels, their family life, their purchasing preferences, their work problems, etc.
In short, they are one of
the most important parts (if not the most) of any marketing strategy.
benefits
One of the key benefits of buyer personas is generating better leads with less effort and fewer wasted resources.
But this is not the only benefit
they also help you put the customer first . Many companies talk about what they do, but they often don’t talk about what their customers need and how they should meet those needs.
Customers have challenges to freequently asked questions overcome and goals to meet. And so they want to know about products or services that can help them overcome these challenges and meet these goals.
Understanding this is vital to be able to deliver coherent and aligned communications to all touch-points and pain points.
Some questions to know and create your buyer persona
Geographic location? (country, city, area)
Sex?
Age?
Position and work history?
Socio-economic level?
is your favorite aero leads social media channel?
t applications/software do you use?
What mobile applications do you have?
Which online stores do you shop at?
products or services do you usually buy?
What bars, clubs, restaurants do they visit?
What books do they read?
at media do ონლაინ განათლების პლატფორმები: საუკეთესო უფასო სასწავლო სერვისები they read?
t products or services do they usually buy?
pages do they follow on Facebook and what profiles do they follow on Instagram?
