The Internet has chang everyone’s life including the way in which consumers perceive advertising from different brands; without a doubt we are now in the era of content consumers.
These new consumers are intolerant of traditional advertising that us to be intrusive with overly repetitive advertising messages and although it is good to go back in time to avoid making the same mistakes we must accept and adapt to the changes that exist today.
Before any type of advertising campaign had the famous Marketing Mix coin by Professor Jerome McCarthy which many brands still take as basic principles.
This Marketing Mix is made up of 4P’s that make up: Product (the value or benefit that a product brings to the market); Price (the value it has in this market); Place (where and how this product will be distribut) and Promotion (advertising and dissemination of messages so that the product is known by audiences).
This marketing mix work at the time and it was inconceivable to make a campaign without taking these P’s into account but the arrival of immiacy chang everything and the world of Social Mia open the door to bidirectional communication.
Audiences went from being passive to being active audiences who give their points of view and think that traditional advertising is obsolete; so Idris Mootee propos new variables so that Marketing could adapt to all this new technology.
New 4 P’s were propos but this time for Digital Marketing:
Personalization.
Participation.
Peer to Peer to communities.
Model prictions.
These 4 P’s have been inspir after living in two realities known to all:
The Internet: the lives of people have evolv but also those of brands and the way in which overly advertising messages are perceiv.
Customers: They should be the central focus of any strategy as they are the reason for the existence of so many brands in the market.
A brand that does not have as its main reason to do everything for its customers is destin to fail and these 4P’s want this to be true.
Before audiences only us to listen to advertising messages; now they have a voice thanks to social networks and other platforms that allow them to express their opinions in real time. It is better to keep them happy!
Connecting with audiences on an emotional level is extremely important today in addition to the fact that we stop perceiving only a brand and begin to humanize the messages that are transmitt.
It is important not only to give audiences wedding photo editing what they want but also what they ne and did not even know they ne; so creating valuable content for the target audience is the main goal of these new P’s.
The following are the 4 P’s of Digital Marketing that you should know now.
1. Personalization
The first of the Ps suggests that messages in the digital age should be as personaliz as possible forgetting the mass messages that traditional mia us to transmit.
To achieve this you must know your audience Bezpečnostní služby Melbourne – Sjednocené bezpečnostní síly on a deep scale; that is go beyond demographic data and know your Buyer Personas in terms of their interests and consumption habits.
As previously stat you must intuit what your azb directory audience wants and give it to them and not only what they ne but even more: what they had no idea they ne.
In a world of immiacy receiving personaliz messages is the difference between a run-of-the-mill brand and a unique brand. Not all of your competitors will take this into account and you could take advantage.
