In 2024, companies spent nearly $250 billion on social media ads, which was more than 30% of total digital ad spend. On average, marketers spent $46 per user, but the differences between countries are huge – in the US it was $335, and in Pakistan just 86 cents.
Despite the rising spend, the average cost per 1,000 ad impressions (CPM) on social media fell 4.4% compared to netherlands email list the end of 2023, reaching $5.69. However, the number of impressions increased by 4%, indicating that social media ads are still engaging and remain a key tool for marketers.
Social Media in 2025
The number of social media users has reached 5.24 billion, up 4.1% year over Social media year. Although the rate of primark’s new adaptive clothing collection in collaboration with victoria jenkins growth is slowing, more than 94% of internet users still use social media, and among adult internet users, the figure is 97.3%.
Why do we use social media? The most common reason is to stay in touch with loved ones, but only 50.8% school email list of users mention it. Filling free time is the second most common motivation, which explains the popularity of endless feeds. For 34.5% of users, social media is a source of news, which shows that despite the platforms’ efforts, news still has a lot of importance.
Contact with family and friends
Dominates across all age groups, but its importance increases with age – 48.3% of users aged 16-24 and 58.1% of those aged 65+ indicate it. Younger users are more likely to follow trends and virals, while older users focus on reading the news. This shows that the role of social media changes depending on the age group, and platforms must adapt to different user expectations.