There are two types of people: those who try to read every letter in their inbox, and those who have 100,500 unread messages. Both types often face a problem: it can be difficult to find important letters. They can easily get lost among many others: seasonal promotions, abandoned cart notifications, welcome mailings, discounts and promo codes.
Alas, mailers do not make this task easier for their users. This means that it is up to the senders of the letters to take care of this. Especially since it is in their interests. Yes, SEO works for letters too!
In this article
Why SEO Companies Need Letters
How to SEO-stitch emails
To SEO every letter or not – that is the question…
why do SEO companies need letters
Email accompanies every stage of interaction with the client: from the first impression in the welcome letter to the second (or third!) purchase. The task of the email marketer is to make the client’s path as comfortable as possible.
If the emails are searchable, subscribers will not be irritated. And they will also:
always have access to important information, even if emails are not read regularly;
it is easier and faster to forward letters to your friends, thereby increasing the recognition of your brand;
contact customer support less often.
how to SEO-sew emails
Let’s figure out how to optimize emails for inbox search.
1. Add alternative text to all images
This is a must-do in any case, so that subscribers can understand what is in the images if they are not displayed.
Alts have a nice bonus: you can include an additional brand mention or one or two keywords in the email that will help subscribers find the email.
2. Use “live” text
Email Newsletters A common mistake email marketers make is sending emails that consist entirely of images. Yes, it may be more difficult to put together an email with “live” text, but today there are so many email templates that can make this task easier.
Just imagine that an email made up of images will not be displayed at all for some users. In this situation, even alt text will not help.
And of course, such emails are very difficult to find. Therefore, moj database if you have such an opportunity (and you do!), place key information in text blocks, not in images.
3. Use the same keywords in regular emails
If you regularly send emails on the same topic, b2b lead generation using first party data for example, weekly digests, do not be afraid to use the same keywords or wording. This will help subscribers find the message at any time.
It is even better if this section is called something special and is associated only with your company.
We checked how the search works in Yandex Mail. It finds everything that has “discount”, % and 30 separately and in combinations
Be sure to test how such emails are searched Email Newsletters for in different mailboxes. Surprisingly, if you type “30% off” into the Gmail search, any emails with %. So you need to choose keywords carefully, by trial and error.
4. Use a memorable sender name
It’s simple: the sender name should be easy to read. But if it’s also memorable, azb directory subscribers will be able to find your emails faster.
Most often, users are looking for transactional emails. Another life hack is to send them from a different name that matches your brand. Then they won’t get lost among mailings on a different topic.
Let’s imagine that you send promotional emails on behalf of Shop. Then use Shop.News for transactional mailings. The main thing is that the name is short, easy and memorable.
5. Send one comprehensive email instead of several short ones
Make sure you include enough information in Email Newsletters transactional emails. Don’t send emails with just attachments, add a description with identifying information that will make it easier for subscribers to find the message they need.
Avoid sending too many emails with the same information. For example, instead of sending several emails confirming registration for an event and one with tickets, send one comprehensive email.
