If you want to write a blog post for the keyword “time tracking software”, for example, then it goes without saying that you should use Google and other search engines to get an overview of the other organic articles and content you are competing or keyword competitors with (organic hits, i.e. no ads) . If you look at the best-placed posts – which are often also blog articles – you get a good feeling for how high the bar is for your own article. Keep an eye on the competition – and do better!
However, you should
Be careful not to compare yourself too much or even fall into “copy mode”. Ideally, a blog should underline your unique expertise and not be bosnia and herzegovina phone number data the 23rd copy of more or less the same content. Nobody needs that, which would then be or keyword competitors reflected in correspondingly poor results.
What does your company have to say about the topic? That’s what it’s about! Your blog post can, may and should add your own touch and opinion! Chest out, shoulders back, head up – show your buyer persona that you are an opinion leader!
5. Write blog articles (or have them written)
Now we’re getting down to business – because actually writing the blog post is of course the most important thing. But also the most difficult. The free ranking check with rankalyst key question with content and blog posts is almost always who produces the text. Because you should publish one, or better two or three, blog articles a month if you really want to make a difference.
However, this is often a bottleneck and many companies fail because of this when it comes to publishing blog articles regularly and reliably. On the one hand, there are usually not enough human resources internally and on the other hand, it can or keyword competitors be difficult for external service providers or agencies to write the articles, especially if they are particularly subject-specific. Caution also applies to AI texts : In ukraine business directory order to create successful and high-quality texts, you should use artificial intelligence in a targeted manner and check for errors – because AIs are not (yet) perfect either.
In practice, cooperation between customer and agency has proven to be a good solution. For example, joint strategic planning, the delivery of raw technical input by customers and the technical preparation by the agency. It goes without saying that the agency or service provider must be able to master strategic SEO content for this to work.
Regardless of who writes the blog post, despite the best preparation, solid writing tools are necessary to ensure that the end result is an interesting, easy-to-read, well-prepared and successful blog post.
What should I keep in mind when writing a blog post?
- Choose a solution-oriented approach with neutral wording that does not promote your own offer.
- Create good readability by breaking up text with elements such as paragraphs, subheadings, lists, highlights, quotes or graphics.
- Define an attractive headline (= h1), clearly or keyword competitors express the benefit of the article, align it with the focus keyword (e.g.: 5 crucial advantages of time tracking software) and set this as the page title.
- Align the blog post with the focus keyword and, if necessary, include meaningful terms that are in context.
- Correct semantic structuring and markup of the content, especially in the structure of the headings (h1, h2, h3, …).
- Aim for a good length of at least 1000 words to provide enough substantive content.
- Add an attractive page description (meta description) – ideally including a focus keyword – as a teaser for the search results page and, if necessary, social media posts.
- Define a “speaking”, meaningful, and as short as possible URL including keywords (e.g. domain.de/blog/vorteile-zeiterfassung-software).
- Optimize any embedded images/graphics in terms of resolution and file size.
- If necessary, include (a few) links to useful, complementary articles, but above all, make sure that your own related pages link to the blog post.