The number of conflicts within a company is equal to the number of departments cubed. Let the heads of these departments worry about what the warehouse and accounting department quarreled about. Our conflict is more interesting and ambiguous. On the role of trade marketing in company sales .Who is more important – the marketer or the seller? On what grounds can these two departments conflict? How can marketing and sales services interact for the benefit of the business? I will tell you about this in another note in the margins.
Our job is to work with different brands and country wise email marketing lccist email lists. Carmen Jaye Dwesh The more stale the countries are, the more they come forward on the Toto stale country email list.
The number of conflicts within a company is equal to the number of departments cubed. Let the heads of these departments worry about what the warehouse and accounting department quarreled about. Our conflict is more interesting and ambiguous. Who is more important – the marketer or the seller? On what grounds can these two departments conflict? How can marketing and sales services interact for the benefit of the business? I will tell you about this in another note in the margins.
Conflictology
Despite their great affection, these rare friends were not entirely alike…
(The Tale of How Ivan Ivanovich Quarreled with Ivan Nikiforovich. N.V. Gogol).
I once came up with only 3 reasons for conflicts between colleagues. So, a colleague:
1. Doesn’t understand what you want from him. As a rule, doesn’t understand your steps towards the goal;
2. Can’t, because he doesn’t have some resources (knowledge, time, health, etc.);
3. Doesn’t want to. Not motivated, doesn’t see the benefit, doesn’t see the impending problem.
But all this is complete nonsense when we talk about a quietly brewing conflict between two TOP managers: the sales director and the marketing director. The root cause is power… with the connivance of unstructured business processes and management. However, more on that below.
First, the main thing – the marketing and sales processes themselves cannot conflict – these processes are parallel and closely exchange information. That is, it is enough to parallelize the processes and there will be no conflicts, no misunderstanding, opportunities, resources will appear, and everyone will want to work on a common cause at once?
Conflicts between a marketer and a seller arise:
1. As soon as an ambitious TOP appears in the the est google shopping strategies for home appliances online stores team, who, even without facts, simply out of naivety intuitively begins to “dig in”;
2. As soon as business processes are not written down,
3. As soon as the manager believes that: “you are a team, why can’t you work together…”
4. As soon as marketing in a company is not much different from Trout and Kotler.
Moreover, when a conflict arises, all four components in one form or another take place. And here we cannot do without the quote below :):
Go, Ivan Ivanovich, go! And be careful not to get caught by me: otherwise, Ivan Ivanovich, I’ll beat your whole face in!”
(The Tale of How Ivan Ivanovich Quarreled with Ivan Nikiforovich. N.V. Gogol).
What to do with an ambitious and conflicting TOP, how to build business processes, how to control and delegate power downwards, I am happy to share my thoughts. However, if necessary (write) and within the framework of another note in the margins. Now about the place and role of a marketer in the company structure.
About the place of a marketer in the company structure
It is unclear what marketers (or rather their likeness) are doing. All the worries about promotion are placed on the shoulders of poor managers, who are also “part-time” advertisers, accountants, lawyers, psychologists, and the same marketers. And when is there time to do sales?” (Ekaterina S., sales manager)
I have already talked about the marketing in my notes as a marketer. Let’s be brief. Peter Drucker wrote: “The main task of marketing is to make sales efforts unnecessary.” From this phrase it clearly follows that there are salespeople and marketers. Not sellers! Both categories of specialists work with the client, only salespeople are specialists in sales logistics, and there are marketers, who are also divided into trade marketers, advertisers, PR specialists, brand makers, etc. But they all work towards one goal .
To make the efforts of salespeople unnecessary.
Feeling their “uselessness” in high-quality marketing, and also be numbers forced to work off marketing (in low-quality marketing), and also due to the lack of understanding by the company’s management of what I said above – salespeople conflict for the place of sellers in the company!
And the more toothless the marketers and management are, the more successful their conflict is, as they do not understand the role of marketing in ensuring the company’s sales.
On trade marketing in company sales
I have already talked about the marketing in sales, and that “active sales” are utopian, perhaps a bit emotionally, but accurately:
Sales sell what the market is interested in, marketing in general is concerned with making sure that what the company sells is generally interesti
