- Combine attractive images of your products with a clear and direct button.
- Use temporary offers by highlighting promotions with phrases like “This month only” or “First few days free” to create urgency.
- If you’re going to use Reddit, target your ads to relevant communities to maximize clicks. The best thing is that you can start by posting organic gambling data brazil content in these communities to gauge interest.
23. TAI Arts CTA: “Make it real”
How to use this CTA for your business
- Connect emotionally with your audience using motivational phrases: “Start your dream today”, “Turn your passion into income”, etc.
- But don’t forget to justify these promises with concrete data, so also tell them why they should choose you (“We are the best-rated academy”, “+20 years of experience”, “More than 600 students enrolled”).
- You can use the end screen of your video to then you are thinking wrong the corporate add additional CTAs, such as links to your website or related videos, increasing the chances of conversion.
24. Linio CTA: “Yes, I love offers”
Linio makes good use of the psychological resource of loss aversion and does so by adding a “No, thank you” button next to its main CTA. The user tends to avoid the discomfort of saying “No” and perform the proposed action, which improves the conversion rate . In this case, Linio does this without making the user feel bad with negative consequences such as “No, I prefer to continue being as bad” and phrases like that.
How to use this CTA for your business
- Since there is a fine line between nudging and manipulation, the key is not to make the user feel bad. This, on the other hand, would negatively affect your brand image.
- You can use messages like “Discounts aren’t my thing,” “No, another time,” “I’ll stick with limited features for now.”
- You can also resort to humor, as Esquire did with its list of 75 movies you must see, including two buttons: “Show me the movies” and “No thanks, I’ll stick with Adam Sandler’s latest.”
What’s interesting here is that this advertising and event planning agency supports its CTA button with the credibility of the success stories below. This approach allows the prospect to imagine the end result while taking action. For some reason, success stories help build trust and demonstrate the brand’s ability to deliver on its promises .
How to use this CTA for your business
- Include success stories or testimonials changsha mobile phone number list under your CTA, preferably with photos (customer photos improve conversions by 10% ).
- You can introduce them with phrases like “Join the club of +97 satisfied customers” or “See what other customers think.”
- If you’re just starting out and don’t have many client testimonials or logos to show, rely on industry statistics or offer an incentive in your CTA, such as a free consultation or downloadable guide.