Despite what you may have heard, emailing isn’t going anywhere anytime soon. In fact, email messaging usage is on the rise and shows no signs of slowing down. As of 2021, there are Marketing Trends You Can’t Ignore in 2021 email users worldwide, and that number is expected to grow to 4.4 billion by 2023. With statistics like these, it’s important to stay on top of email marketing trends to ensure you’re making the most of your digital marketing strategy.
You might be surprised to learn that the first email was sent in the 1960s. However, it wasn’t until the early 1990s that email became available for personal use. Since then, email has become extremely popular and paved the way for instant messaging and chatbots. As the technology sector continues to evolve, email marketing trends have also changed over the years. In this article, you’ll learn about some of the leading email marketing strategies of 2021 and how you can use them to grow your online business.
Customize the user experience
Successful brands understand the needs of their customers and cater to their specific needs effectively. By carefully crafting personalized email marketing campaigns, you will have a much greater chance of enticing recipients to make a purchase than simply sending a generic email.
About 33% of email users will unsubscribe from an email list because they don’t want what’s being offered. By collecting data and properly analyzing your findings, you can customize your messaging to specifically appeal to your target audience based on where they are in the sales funnel.
You can start by creating a buyer persona . This is a fictional summary of your ideal customer. Using the data you’ve collected, you can determine your target audience’s age range, location, and purchasing habits. Buyer personas can help you customize your marketing strategy for specific types of people. If you offer a wide range of products or services, it may be in your best interest to create multiple buyer personas.
Once you’ve done that, you or your marketing team can then craft emails designed to appeal to your target audience. You can even consider where the recipient is in your sales funnel. An email targeted to a new prospect will look very different than one to someone who’s already familiar with your brand.
For example, follow-up emails for abandoned shopping carts are a great way to customize the user experience. You can offer hesitant shoppers a discount or free shipping to entice them to complete their purchase.
Create interactive emails
One of the coolest email marketing trends is making emails more interactive. This can be done in a variety of ways by incorporating elements like quizzes, images, gifs, and even games. You want to add anything fun to entice recipients to interact with the email. Putting your customers in a good mood will help increase your web traffic and revenue.
It can also help build brand loyalty. If your email recipients have fun reading and interacting with your emails, it means they will be more likely to look forward to receiving those emails. What’s more, they may even forward the message to a friend or spread awareness of your brand through word of mouth. This could lead to more people subscribing to your email list.
There are many ways to make your messaging more interactive. One big goal for 2021 is the increase in chatbots . This type of AI technology allows your consumers to ask common questions and get answers quickly. For many people, the downside to online shopping is that they can’t physically touch the product or see it in person.
By providing an interactive chatbot that can answer their pressing questions quickly and efficiently, your leads are more likely to sell than if they have to wait 24 hours for customer service to respond.
Narrow Your Subscriber List
Quality over quantity also applies to emails. If your subscriber list is large, but many recipients never even open your mailings, it’s time to shrink that list.
For 2021, a smart email marketing trend to follow is to take the time to comb through your recipients, see which ones are the least engaged, and remove them from your list. This ensures that only people who are interested in your products or services receive emails from now on. Building a close-knit, loyal community is essential to cultivating a solid online presence.
Not only should you shrink your subscriber list, you should also reduce the number of messages you send. To avoid being marked as spam, send emails only at appropriate times. This strategy recreates your buyer personas when your recipients are most likely to read your emails.
Keeping Customer Data Confidential
With around 60% of consumers feeling uncomfortable indonesia telegram data sharing information with brands, data privacy is a key email marketing trend for 2021 and beyond. You should have a clear, concise privacy policy that your audience can easily access. It also needs to be easy to read to avoid confusion.
This strategy will help build trust and will also result in a better data collection system for your company. If your subscribers trust your company enough to let you collect certain types of data, it means they are more likely to make a purchase and recommend it to their friends and family. It also means that they will play a key role in helping you update your buyer personas as your company grows.
Make your email compatible with voice interfaces
Artificial intelligence (AI) is growing steadily, and home how to create email popups to build your email list devices like Siri and Alexa are becoming more popular. People are starting to use these devices to check their emails, so you need to make sure your email campaigns are compatible with the latest voice recognition software.
An article published by the BBC suggests that 55% of Americans will have some kind of voice-activated smart device in their home by 2022. If you get in on the game now, you’ll be well ahead of many of your competitors by then.
This strategy works on mobile devices, too. 55% of email deb directory users check their messages on their smartphones. This number will continue to grow, which means your emails need to be mobile-friendly. Mobile users are looking for attention-grabbing messages with fast page load speeds. Links embedded in messages also need to open quickly to avoid losing potential sales.
Pro Tip: Make your emails more mobile-friendly by compressing images. Full-sized pictures and graphics are unnecessary and can cause slow loading times. By condensing these elements, you’ll increase your chances of keeping your audience engaged with your emails.
Summary: Email Marketing Trends for 2021
Email communication is not dead, but your old email marketing strategy should be. It’s time to change the way you market to your subscribers by making your email campaigns more personalized, interactive, secure, and accessible.
If you need help with your email marketing, you can request a free trial of SharpSpring’s marketing automation services or contact us today to learn more. We’d love to hear from you!
