By the sales department
Go show this to the salespeople. Let’s hear what they have to say – what doesn’t the boss know and what doesn’t the marketer understand?
– Go show this to the salespeople. Let’s hear what they have to say.
I am now a list of C level contracts and c level contact list level contracts list. Which helps the people and the Yoga system more effectively. Many surges to add to the C level. Because C level and program are very similar. So those who are using C level are doing much better
The hair on the back of the marketer’s head stood on end, the corner of his eye twitched. He still remembered from the last time what a hell this Marketing audit by the sales department “let’s hear what the salespeople have to say about the website design” had turned into:
– Boss, what do the salespeople have to do with creativity? Even if the discussion remains constructive and doesn’t turn into a “universal squabble”, why can their opinion even have any weight? Well, let’s say I… First of all, I’m not sure that this creativity is good. Secondly, I have a higher marketing education, design and Photoshop courses, and these guys… they don’t even tie their shoelaces – they tuck the ends into their sneakers.
– Go, go, show the sales people. Don’t show off Marketing audit by
Only in a real situation and in the case of understanding the entire concept, does testing reflect reality.
Convinced incompetence Marketing audit by
In the case of testing creative in the sales department, you would have to find a way to:
explain the theory of combination theory Marketing audit by the sales department , color theory, what perspective is, why the focus is on this particular point of marketing communication;
explain not what you will advertise, but what distributors will then tell their clients about your advertising,
assume how experts and opinion leaders will publicly describe their reaction to your creative and how they will spread this information to the audience;
you will have to predict and explain to the sellers how the competitor will react (what they will do, tell clients, or how they will remain silent to the advertisement)
explain how this creative will be transformed in the design of sales offices, in banners on the website;
why these particular colors chosen are advantageous in direct advertising and on banners placed on dealer websites.
you will have to convince the sales people to call clients and ask: “what do you think about the advertisement?” – after all, creative is a “point of contact”. They will have to work then;
How can your marketer explain all this to the sales people if he himself does not know it objectively and completely?! Well, because “knowing completely” is contrary to the “Theory of Probability”, deciding for the consumer and knowing psychology perfectly. No, not in such a way as to explain all this to the sales people, they – the sales people – should know the psychology of interpersonal and social communications perfectly!
Efficiency, not creativity
Think about this too: why discuss the quality of b2b lead generation using first party data creativity instead of discussing its supposed effectiveness? Because “pictures” are already done by someone. Is it easier to discuss what has been done than to think through your own next steps and take responsibility for making this creativity effective? Because judging is always more pleasant than doing the work yourself?
The effectiveness of advertising creativity cannot be assessed without:
1). Launch creative into advertising and support this advertising with the work of the sales department – continue communication using direct marketing methods: plan the work, distribute creative into personal meetings, convey ideas and (re)convince doubting clients.
2). Evaluation of effectiveness assumes the obtained result. The effectiveness of creativity is the growth of revenue and the analysis of how the revenue was affected by: creativity, advertising and how the sales department worked on this advertising – this is the effectiveness of creativity and advertising with it.
If not, then the best thing you can do to check your advertising campaign is to try to show them a similar situation in the past and, using it as an example, outline the whole picture and what should happen next. Or like this … well, or do not show the sales department the advertisement and do not ask their opinion.
Chatterboxes and demagogues experts in advertising
Without seeing the whole picture and without having a be numbers specialized education, salespeople stop evaluating the effectiveness of advertising as a consumer or as a seller and turn into “experts” in the quality of creativity – your salespeople will be quick to give advice on design, print quality, video shooting angle, photo exposure, headline copywriting. And is this exactly what is required of them?
Everyone likes the role of an advertising expert. Every digger will happily throw away his dirty “shovel” for a while to play the expert and troll the person standing in front of him and dependent on him (and don’t mention that “people are not like that”). Moreover, the level of trust in themselves and their opinions among such evaluators is very high. They are sure that they know for sure “what is good and what is bad”, what can convince them in life and what cannot. They know especially well what is needed
