Let’s try to help a colleague…
Why do you and I need this?
How to increase sales of HoReCa point cafe sales
1. When we hear this, we immediately need to ask a question in response:
Do we need to sell: quickly or expensively?
2. And before we come to our senses, we immediately ask a second question:
My commission is 10%, right?
Our main task is to work with any email list. We work with different country email list countries and email lists. We make sure that they are the only service in the West. In this way we make some money and money .
What the hell, Facebook How to increase sales
But seriously, the book or sale value of the plant is 10 million dollars! Can you imagine the number of suitcases with such a sum? I can’t! What “bulletin boards”, what the hell “Facebook”? Well, you and I must understand that the seriousness of the task requires adequate methods for its solution! The goal (to sell something for 10 million) How to increase sales of HoReCa point cafe sales is deliberately defined above the maximum for you, your position and your competencies. You need to understand that you are not being asked to sell a plant – they want to understand the level from which you see this task:
the level of a “sucker”,
the level of a salesperson,
a middle manager,
A department head or a businessman. How to increase sales
Don’t try to sell a plant – “sell” yourself. Show that you see the task on a slightly larger scale, but at any time you can describe in detail each of the stages of its solution.
Marketers do not sell anything
If a marketer offers to “sell something”, boldly answer that marketers do not sell anything – they only make sales efforts unnecessary. Salespeople sell! Why is that? The answer to this question is in the article “Is Marketing Responsible for Sales?” or here in the textbook “Fundamentals of Marketing” there is a quote from direct speech by Theodore Levitt. Therefore, a marketer can only help a seller sell what is required. To do this, a marketer needs to know several things:
The question mentioned above “sell quickly or at a high price” is an important question, because the answer to it will allow you to imagine the complexity of the task and the set of marketing tools and the level of costs that will be required to solve the problem:
Upselling or increasing the check
sell quickly” means a lot of money, many simultaneously used communication channels and a mass appeal to a potential buyer.careful preparation and personal work with the one who is a potential buyer in order to explain to him the value of a purchase at such a high price.
You need to understand why someone might b2b lead generation using first party data want to buy what is subject to sale. If you understand this, then a marketing specialist will help you think up and do what the seller does not know and cannot do. Here is the correct position of a marketer regarding the sale of factories, nuclear power plants, quarries or spaceports, stemming from his functionality.
It is also worth knowing the reasons for the sale, since the reasons for the sale of a market nature can be both a factor slowing down the sale and a factor “warming up” this sale.
Promoting the value of the purchase (from the position of marketing, not a salesman)
With an understanding of all this and “as a marketer” …
1) First of all, you need to look for an answer to the question: “Who can benefit from such a purchase? Who is a potential buyer”? Most likely, this is only needed by those who:
understand its value and for the possession of value or
those who have money and they will manage this value as an asset – buy and collect, divide and sell.
2. First, we look for direct competitors. We offer them. A direct competitor (by definition): this is when the same “4P” of the marketing complex as the goods produced by this plant. This is the easiest way to sell: they will get rid of a competitor, increase volumes, absorb the competitor’s share and, what is no less important, this plant will not go to their competitor, which means their competitor will not do the same.
3. If they do not take, we look for indirect ones. Indirect (in this context) is when they compete, but not head-on (the product is similar, but in a different price niche, or the plant is in another region, say). The benefit for them is to take a share in the category, make a private label, make an optimized product and get into the network with it – it is not a pity to lose someone else’s brand, you can “play with it”. Or “sleeps and dreams” of buying not a plant, but technology, recipes or personnel.
It is more profitable to sell to the first and second than to the rest, but also more troublesome: they understand everything, but they will count and recount, break and bend. Here the task is more for the seller than for the marketer.
4. If this is not necessary either, we look for related companies, suppliers, clients. If this is not necessary either, we look for someone for whom this plant is
How to increase sales of a HoReCa outlet [cafe sales]?
How to increase the turnover of a cafe threefold in six months? This is the title of an article by Dmitry Somov published on the website of the magazine “Billionaire”. The author, one of the managers of a small cafe, shares his journey of pulling the cafe out of a deep crisis. Limiting himself to just a list, the author only briefly mentions that they did nothing special and, most likely, in his opinion, “success lies in the details.” What details did the author not mention and why did what was done earlier not work
How to increase the turnover of a cafe threefold in six months? This is the title of an article by Dmitry Somov published on the website of the magazine “Billionaire”. The author, one of the managers of a small cafe located in one of the residential areas of the city, shares his journey of pulling the cafe out of a deep crisis, shares the marketing techniques that allowed him to increase sales. Like any practitioner, Dmitry does not analyze the reasons that made these particular marketing activities successful. Limiting himself to just a list, the author only briefly mentions that they did nothing special and, most likely, in his opinion, “success lies in the details.” What details did the author not mention and why did what was undertaken earlier not work?
I will build the note according to logic: a quote from the author and a brief analysis with my commentary, so that it would be easier for the readers of the blog to understand the reason for the success.
So …
The first time after my arrival, the situation was rather sad: 15 people a day, monthly revenue – about 280 thousand rubles. … I must say that we were not the only losers: one cafe located nearby did not survive to this day.
The owner of the cafe placed an advertisement in a local newspaper, spending a total of 15 thousand rubles on publications. The effect of such advertising was zero, not a single client.
There was also a bus stop near our cafe. Promoters stood there for a week, handing out leaflets advertising our establishment. The effect was also zero: only one customer!
…
We tried to promote our outlet using SMM (social media marketing) – zero effect.
Well, it looks like the cafe owner tried all possible ways to attract customers, accessible to the knowledge and understanding of an entrepreneur who does not have marketing practice. It was made precisely accessible for understanding. But the following remained unclear: what are the tasks of marketing, as applied to a cafe in this situation?
Retain current customers with promotions and loyalty programs
2) Attract new ones, for the range of HoReCa services that the cafe traditionally provided – increase the number of checks. This could be done in several ways and (or) their combination:
2.1) Increase the number of seats (summer veranda, for example).
2.2) Make advertising and promotion
2.3) Attract new groups of clients (say, corporate clients and clients for corporate events)
3) Increase the average bill per table (promotions: “2 for the price of one”, “happy hours”, “today is a birthday”
4) Expand the range and thus fulfill points 2 and 3 Here are the steps, according to the cafe director) helped attract visitors and increase turnover.
Business lunches and marketing
The most obvious solution, which came to our be numbers minds with such difficulty. If you look superficially, it is unprofitable for a restaurant to feed visitors a lunch for 200 rubles – this way you can only “recoup” your expenses on purchasing products and cooking. We had borscht for 39 rubles, a main course for 129 rubles, and a salad for 59 rubles. Tea was 19 rubles. The idea was that we hung a huge sign near the cafe that said “Borscht + tea = 58 rubles. But the task of attracting a large number of customers and 100% filling of tables.
The second component of success is accessibility
Tables on the open veranda will bring additional seats and are quite reasonable and democratic for business lunches.
The third component of the success of business lunches is a scam! 58 for lunch is cheap and interesting for the client.
