It took longer than other countries but Italy is not a place where people like new things. It has come a long way than other countries but Italy is not a place where things are simple. It has done all this but it has made it. The e-Commerce situation in Italy shows that it has made it. 2015 was an important year in this sense and now, halfway through 2016, it is possible to draw some conclusions from the past and some trajectories towards the future. If you have a company, if you are a consultant or even just an aspiring worker in sectors affected by the e-Commerce situation in Italy, you should keep in mind the data that we are about to give you on the matter.
Why?
The aforementioned growth was implemented above all by foreign hong kong phone number library retailers who entered Italy with powerful advertising campaigns such as Amazon . What does it mean? That we are fertile ground for foreigners who also earn thanks to our efforts to reach a technological level sufficient to make the market flourish. The purely local companies, on the other hand, are retreating as demonstrated by the case of Poste Italiane which recently closed its e-Commerce initiatives. The situation of e-Commerce in Italy: AMAZON is the example of a foreign brand that is colonizing Italy.
More Details : the 3 biggest problems when implementing hubspot and how to avoid them
How?
If we break down the situation of e-Commerce in Italy, the analysis becomes even more interesting.
The publishing market returns to grow in a tangible way, especially thanks to digital content:
- Kindle on the rise for eBooks; The situation of e-Commerce in Italy: Kindle dominates among eBooks.
- Netflix for streaming movies; The situation of e-Commerce in Italy: Netflix leads the way for streaming films.
- iTunes for music downloads; The situation of e-Commerce in Italy: iTunes stands out for music downloads.
- Spotify for music streaming;
- The situation of e-Commerce in Italy: music streaming is in the hands of Spotify.
Food delivery deserves a special mention. We are great cooks but also great forks and obviously this niche is growing. Amazon Prime Now, which offers fresh delivery, will perhaps restart the investments made so far only by switzerland leads GDO in an almost experimental way.The situation of e-Commerce in Italy: only experiments in food-delivery for large-scale retail trade.
And advertising? The situation of e-Commerce in Italy explains that experiments with new formats continue (such as native advertising that we talked about) but the cost of acquiring visits is still not very convenient.
What can be deduced from this seagull flight on the situation of e-Commerce in Italy? That it is increasingly important to focus on the conversion of acquired visits to purchase.