Cybersecurity is a term that is becoming increasingly important in the business world. With the evolution of digital marketing and the opening of businesses on the Internet attacks have become more violent causing serious consequences.
Every company nes to protect its data both of customers and employees and maintain a series of measures that help prevent attacks. Information security is essential as is the creation of marketing strategies in digital mia.
There are various vulnerabilities that affect digital marketing due to the development of the Internet and the enormous possibilities that connectivity offers. Cybercriminals have found new ways to access systems in search of stealing sensitive information.
Cybersecurity and digital marketing are two concepts
That are increasingly link to the company. If you want to protect your brand and continue to maintain a good reputation with your customers it is essential to know what risks exist in online environments and how to prevent them.
CYBERSECURITY PROBLEMS IN SMEs
Many SMEs consider that these problems do not affect them simply because they are not a large company and that attackers will not be interest in their confidential data.
However more than half of them suffer cyberattacks and are the most vulnerable due to the few cybersecurity measures they take. One of the reasons why SMEs have become the main focus of cybercriminals is the lack of resources to protect themselves.
Until very recently cybersecurity solution providers were quite expensive even protection measures such as antivirus could involve large investments of money. IT companies have become outdat providing options that do not adapt to real nes. The key lies in training and awareness.
The lack of awareness on the part of small and mium-siz companies in the cybersecurity sector causes many of them to decide not to impose measures to protect their data and systems.
However not knowing the threats you may be expos to has serious negative consequences especially if it is a company focus on digital marketing. A cyber attack that affects the website and customers could mean that Google removes that page from the search results and brings about the closure of the business.
It should be not that it is not always the lack of awareness that is the problem for an SME to invest in cybersecurity. On other occasions it is a lack of specializ personnel in this sector real estate photo editing and even the lack of economic resources to be able to access these measures.
However these security measures are not known due to the lack of information and knowlge
The event call CyberPYME Day will take Mitä uutta MyGeotabissa kesäkuu 2024 place at La. Nave in Madrid with the aim of raising awareness of the most relevant aspects relat to the security problems that affect SMEs in online environments.
It is not necessary to be a multinational to take cybersecurity measures. Therefore CyberPYME Day is focus on helping small and mium-siz companies with tight budgets in issues azb directory of awareness compliance with the GDPR or providing EndPoint Solutions Cloud Backup and Perimeter Security. Economic solutions that everyone can access.
