Was every past moment better?
We all like to remember and relive happy moments, right?
Funfact Instinctively, within our memory we enhance positive experiences.
This is precisely the foundation of #NostalgicMarketing, our concept today: a strategy that uses the past to make sales in
The future and that is very present today
But How to put it into practice?
Here are some tips for you:
Study your client or your free trial offer audience. Nostalgia for someone born in the 80s is different from that of someone born in the 90s. Although it may seem like a very short time between them, each generation has experienc the popular culture or fashion of those decades in a different way.
Connect the product to past versions
A great way to sell a product is to show its evolution.
A great example is Stranger Things. A series inspir by the 80s that constantly makes reference to the popular culture of the decade, through brands and products that appear throughout the season, generating nostalgia in the audience and that many companies have taken advantage of today.
This type of marketing is not new
During crises, brands evoke aero leads moments of happiness and many add them to their strategy in special situations and dates because they create a feeling of well-being and security.
So, in the face of the new reality, we wonder: will other brands make use of this strategy?
We think so, what about you?
This is the connection that როგორ შეუძლია დიზაინერმა გადაჭრას 3 ძირითადი Apple creat with me, for example, where no matter their flaws or their prices, I buy everything they make. Apple doesn’t lock its users in with every technical specification of the iPhone (we all know that other brands achieve many things before). uses its values and its storytelling to create a much deeper connection. Apple has been able to speak very humanly to its fans and has inspir them to stay curious and not settle. This is a message of emotional connection.
