Therefore, Google puts forward quite strict requirements for the content of sites and regularly improves its algorithms so that the resources are of the highest quality and relevant to user requests. Understanding how Google search algorithms work will help you take higher positions in search results. We suggest that you dwell on this in more detail.
How Google Algorithms Work
The key task of search filters is to help you special database find the information you need quickly. When you search for something, Google’s algorithms try to show the most useful resources first. They directly influence search results, making them more personalized.
The principle of operation is relatively simple: first, the system scans and indexes pages, then displays them in search results, taking into account relevance and other parameters. Google began updating ranking algorithms in 2003. Then “Boston” was released – this is the first official change in the evaluation of web resources. Moreover, Google algorithms, unlike filters, do not remove pages from the search results, but lower their rating. For example, after the release of an update, a website can fall from third to tenth position.
What are Google filters
Filters are a kind of guards on the Internet. The search engine uses them to check the quality of sites. If a resource violates the rules (for example, uses “black” promotion methods), filters “punish” it. Penalties can be different. Falling under the action of filters can first of all lead to a significant decrease in the resource’s position in search results. Considering that most users rarely go beyond the first page of results, such a drop can significantly affect traffic. And this will lead to a decrease in the number of potential customers and, as a result, to a drop in sales.
Also, getting under Google search algorithms can seriously damage the reputation of both the site and the brand as a whole. And recovery is often a long and labor-intensive process that requires time, resources and often significant financial investments. In some cases, it may be necessary to completely rewrite the content, change the structure of the web resource or the link promotion strategy. And while this work is underway, the site loses visitors 10 proven ways to earn passive income online with wordpress and potential customers.
Therefore, in order to avoid being filtered, you need to know how a particular algorithm works, and also continuously monitor changes, because what was considered acceptable yesterday may lead to sanctions today. Let’s consider the main Google algorithms.
“Panda”
This Google algorithm checks how high-quality the content is on the site. As we have already said, the search engine puts forward special requirements for it. Here is what is important:
- Benefits for the reader. Content should answer user questions or provide the most complete information about products and services.
- Uniqueness. Texts should not be repeated either within the site or outside of it – copying materials from other resources is unacceptable.
- Precision: Each page should tell about something specific, without unnecessary information.
- Ease of reading. For better perception of information, it is better to break the text into parts, use lists, tables, etc.
Before the introduction of Panda, the usb directory quality of content posted on websites was frankly poor. These were mainly texts in which key queries were entered in a completely unreadable form. They brought traffic, but such a web resource was absolutely useless for users. After the introduction of Panda in 2011, many sites significantly dropped in positions. Their owners had to optimize or completely delete texts that fell under the filter, and wait a long time until the web resource returned to its previous positions in the search. Sometimes the wait was up to six months.
Today, this Google ranking algorithm penalizes for:
- plagiarism;
- AI or user generated content (e.g. paid comments);
- keyword spamming;
- duplication of content on different pages of the same resource;
- bad user experience.
To protect your resource, carefully monitor the uniqueness of the content and remove duplicate pages.
“Penguin”
Before Google’s Penguin algorithm appeared, you could quickly get to the top of search results by simply purchasing a few thousand rented links. After it appeared, unnatural link mass caused many resources to drop in search results. Those who did not manage to get under the filter refused to rent links. But this still led to a drop in positions, since the sudden disappearance of a huge link mass raised questions for the search engine.
Therefore, today the link profile is built up gradually. And the main emphasis is not on the number of backlinks, but on their quality. It is better to get one relevant link from a resource with a good reputation than a dozen links from dubious sites. If the link profile consists of purchased links leading from donor resources created specifically for building up the mass, there is a high risk of getting under the filter. Also, “Penguin” can punish for unnatural link anchors or for links leading from irrelevant pages.
To avoid falling under this Google search algorithm, we recommend periodically monitoring your link profile and getting rid of malicious backlinks.
Additional filters
In addition to these major filters, there are other Google algorithms you should be aware of. Let’s start with Exact Match Domain. This mechanism identifies excessive use of keywords in a website URL. For example, the domain oboi.com for selling building materials is considered acceptable. If you use the domain name nedorogie_oboi_ot_proizvoditelya.com, the risk of getting sanctioned is very high.
The next Google algorithm is DMCA. It is designed to exclude all pirated content from search results, including movies, programs, and books. But so far it works mediocrely; by the request “watch movies for free” you can still find a large number of services with pirated content.
Another filter is Links. Most often, it affects sites that sell links through exchanges without control. Of course, a quality resource should have both incoming and outgoing links. However, an excess of outgoing links can turn a site into a “link dump”.